Mattel 2010 Annual Report Download - page 31

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Please find page 31 of the 2010 Mattel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Performance Graph
The following graph compares the performance of Mattel common stock with that of the S&P 500 Index
and the S&P 500 Consumer Staples Index. The Cumulative Total Return listed below assumes an initial
investment of $100 on December 31, 2005 and reinvestment of dividends.
Comparison of Five Year Cumulative Total Return
Mattel, Inc., S&P 500, and S&P 500 Consumer Staples Index
Mattel, Inc. S&P 500 Consumer Staples Index
S&P 500
0
50
150
200
250
December 31
100
2005 2006 2007 2008 2009 2010
Dollars
Cumulative Total Return 2006 2007 2008 2009 2010
Mattel, Inc. ................................................ $147.35 $128.68 $113.21 $146.67 $192.77
S&P500 .................................................. 115.61 121.95 77.38 97.44 111.89
S&P 500 Consumer Staples ................................... 114.39 130.59 110.72 126.70 144.25
23