Mattel 2010 Annual Report Download - page 108

Download and view the complete annual report

Please find page 108 of the 2010 Mattel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 136

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136

Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on
location of customer. Long-lived assets principally include goodwill, property, plant, and equipment, net, and
identifiable intangibles, net.
For the Year
2010 2009 2008
(In thousands)
Revenues
United States ............................................... $3,465,780 $3,176,009 $3,319,202
International:
Europe ................................................ 1,508,356 1,442,473 1,689,728
Latin America .......................................... 867,557 860,492 978,828
Asia Pacific ............................................ 333,273 271,310 286,049
Other ................................................. 211,644 184,040 212,215
Total International ........................................... 2,920,830 2,758,315 3,166,820
Gross sales ................................................. 6,386,610 5,934,324 6,486,022
Sales adjustments ........................................... (530,415) (503,478) (568,020)
Net sales .................................................. $5,856,195 $5,430,846 $5,918,002
December 31,
2010 2009
(In thousands)
Long-Lived Assets
United States .......................................................... $1,035,813 $1,038,418
International .......................................................... 677,990 706,278
Consolidated total ...................................................... $1,713,803 $1,744,696
Major Customers
Sales to Mattel’s three largest customers accounted for 41%, 40%, and 38% of worldwide consolidated net
sales for 2010, 2009, and 2008, respectively, as follows:
For the Year
2010 2009 2008
(In billions)
Wal-Mart .................................................................. $1.1 $1.0 $1.1
Toys “R” Us ................................................................ 0.8 0.7 0.7
Target ..................................................................... 0.5 0.5 0.5
The Mattel Girls & Boys Brands US and Fisher-Price Brands US segments sell products to each of Mattel’s
three largest customers. The International segment sells products to Wal-Mart and Toys “R” Us. The American
Girl Brands segment sells its children’s publications to Wal-Mart and Target.
100