Mattel 2006 Annual Report Download - page 25

Download and view the complete annual report

Please find page 25 of the 2006 Mattel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 133

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133

Mattel’s business is susceptible to changes in popular culture, media, fashion, and technology.
Misperceptions of trends in popular culture, media and movies, fashion, or technology can negatively
affect Mattel’s sales.
Successful movies and characters in children’s literature affect play preferences, and many toys depend on
media-based intellectual property licenses. Media-based licenses can cause a line of toys to gain immediate
success among children, parents, or families. Trends in media, movies, and children’s characters change swiftly
and contribute to the transience and uncertainty of play preferences. Mattel responds to such trends and
developments by modifying, refreshing, extending, and expanding its product offerings on an annual basis. If
Mattel does not accurately anticipate trends in popular culture, movies, media, fashion, or technology, its
products may not be accepted by children, parents, or families and could negatively affect Mattel’s sales.
Mattel’s business is seasonal and therefore its operating results will depend, in large part, on sales during
the relatively brief traditional holiday season. Improved inventory management by retailers resulting in
shorter lead times for production and possible shipping disruptions during peak demand times may affect
Mattel’s ability to deliver its products in time to meet retailer demands.
Mattel’s business is subject to risks associated with the underproduction of popular toys and the
overproduction of toys that do not match consumer demand. Sales of toy products at retail are seasonal, with a
majority of retail sales occurring during the period from September through December. As a result, Mattel’s
operating results will depend, in large part, on sales during the relatively brief traditional holiday season.
Retailers are attempting to manage their inventories better, requiring Mattel to ship products closer to the time
the retailers expect to sell the products to consumers. This in turn results in shorter lead times for production.
Management believes that the increase in “last minute” shopping during the holiday season and the popularity of
gift cards (which often result in purchases after the holiday season) may negatively impact customer re-orders
during the holiday season. Shipping disruptions limiting the availability of ships or containers in Asia during
peak demand times may affect Mattel’s ability to deliver its products in time to meet retailer demand. These
factors may decrease sales or increase the risk that Mattel may not be able to meet demand for certain products at
peak demand times, or that Mattel’s own inventory levels may be adversely impacted by the need to pre-build
products before orders are placed.
Uncertainty and adverse changes in the general economic conditions of markets in which Mattel
participates may negatively affect Mattel’s business.
Current and future conditions in the economy have an inherent degree of uncertainty. As a result, it is
difficult to estimate the level of growth or contraction for the economy as a whole. It is even more difficult to
estimate growth or contraction in various parts, sectors and regions of the economy, including the many different
markets in which Mattel participates. Because all components of Mattel’s budgeting and forecasting are
dependent upon estimates of growth or contraction in the markets it serves and demand for its products, the
prevailing economic uncertainties render estimates of future income and expenditures very difficult to make.
Adverse changes may occur as a result of soft global or regional economic conditions, rising oil prices, wavering
consumer confidence, unemployment, declines in stock markets or other factors affecting economic conditions
generally. These changes may negatively affect the sales of Mattel’s products, increase exposure to losses from
bad debts, or increase costs associated with manufacturing and distributing products.
The concentration of Mattel’s business with a small retail customer base that makes no binding long-term
commitments means that economic difficulties or changes in the purchasing policies of its major customers
could have a significant impact on Mattel’s business and operating results.
A small number of customers account for a large share of Mattel’s net sales. In 2006, Mattel’s three largest
customers, Wal-Mart, Toys “R” Us and Target, in the aggregate, accounted for approximately 43% of net sales,
and its ten largest customers, in the aggregate, accounted for approximately 52% of net sales. The concentration
16