Louis Vuitton 2004 Annual Report Download - page 9

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LVMH annual report 2004
7
ZOOM 2004
22 AVENUE
MONTAIGNE,
CREATIVE ADDRESS
The new Paris headquarters of LVMH
reflects our Group’s dedication
to the values of excellence, creativity and
innovation. By highlighting contemporary
creation, it is also a physical expression
of the Group's determination to express
the spirit and the sensitivity of our age.
The new Paris headquarters of LVMH
combines the management teams of all
of its business groups in one location. Quite
naturally, it was designed to express
the creative passion shared by our companies.
This goal profoundly inspired the renovation
of the building, led by Jean-Jacques Ory,
and the architecture of several interior
spaces, which was entrusted to Jean-Michel
Wilmotte.
Sculptures by major contemporary artists
have been placed inside the building,
in the spaces that open directly onto avenue
Montaigne and rue Jean Goujon. In the
interior courtyard,
Single double Torus
by Richard Serra, a magnificent wave
of sinusoidal steel, is displayed over twelve
meters. It conducts a dialogue with
Jachin
and Boaz
, a work by Matthew Barney.
The
Tyne Bridge
by Chris Burden, a replica
of a bridge in England, consisting of 200,000
parts fabricated using a Meccano set, spans
the lobby.
SPIRIT OF ENCOUNTER
Visible from avenue Montaigne, eight giant
pillar screens, the results of a totally
new process, broadcast works commissioned
by LVMH from video artists Doug Aitken,
Gary Hill, Ugo Rondinone and Michal
Rovner.
Designed in the spirit of a shared encounter
around the creative values that drive
the Group, the new spaces are open
to the public by appointment. This
arrangement, which offers an opportunity
to discover works that represent
the sensitivities of our era, is an extension
of the cultural projects that that LVMH
has sponsored for more than twelve years.
1. Gravity’s rainbow by
Ugo Rondinone broadcasted
by the video columns in the
lobby.
2.View of interior gardens.
2
1