Louis Vuitton 2004 Annual Report Download - page 60

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SELECTIVE
RETAILING
Selective Retailing
THE SELECTIVE RETAILING BUSINESSES ARE
ORGANIZED TO PROMOTE AN ENVIRONMENT
THAT IS APPROPRIATE TO THE IMAGE AND
STATUS OF THE LUXURY BRANDS. THESE
COMPANIES ARE EXPANDING IN EUROPE,
NORTH AMERICA AND ASIA, AND OPERATE
IN TWO SEGMENTS— DISTRIBUTION TO
INTERNATIONAL TRAVELERS, THE BUSINESS
OF DFS AND MIAMI CRUISELINE, AND
SELECTIVE RETAILING CONCEPTS REPRESEN-
TED BY SEPHORA AND THE DEPARTMENT
STORE DIVISION, CONSISTING OF LE BON
MARCHÉ AND LA SAMARITAINE, TWO
PRESTIGIOUS PARIS ESTABLISHMENTS.
58
INCREASE IN PROFITABILITY