Lifetime Fitness 2010 Annual Report Download - page 14

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We offer many different programs featuring our certified professional personal trainers including:
xOne-On-One sessions – We offer sessions in which an individual member meets directly with a personal
trainer to help him or her achieve healthy way of life goals, including losing weight, gaining weight/muscle
mass, or specific event training.
xSmall Group sessions – We offer sessions in which a group of 2 to 4 members meets directly with a single
personal trainer to help them achieve their goals with others.
xT.E.A.M. Training Education Accountability Motivation® and other Weight Loss and Nutrition programs –
We developed a number of large group (typically 8 to12 members) programs under our proprietary
T.E.A.M. platform. Our T.E.A.M. Weight Loss program focuses on exercise, education and nutrition and
provides the resources and support toward long-term weight loss success. The T.E.A.M. Fitness program
combines cardio exercise with strength training. Our endurance program focuses on training in the proper
heart rate zones, for the proper duration of time and at the proper frequency to burn fat more efficiently
while improving overall health and wellness. Our T.E.A.M. Boot Camp challenges our members to test
their strength, agility and stamina. From time to time, we also offer other weight loss and nutrition
programs, such as the Life Time 90-Day Weight Loss Challenge, as an opportunity for members to receive
education, training and motivation that helps them set and achieve their health and fitness goals, and keep
their overall health programs on track.
xAssessments – We offer various assessments for a detailed view of total health. Whether the member is an
athlete or simply seeking better health, our assessments help achieve health goals more efficiently and
confidently by providing precise scientific data on the member’s current health and fitness.
Fitness Programs and Classes. Our centers offer fitness programs, including group fitness classes and health and
wellness training seminars on subjects ranging from metabolism to personal nutrition. Each current model center has
at least two group fitness studios and makes use of the indoor and outdoor pool areas for classes. These centers also
offer yoga and Pilates as well as a studio dedicated to studio cycling. On average, we offer 85 group fitness classes
per week at each current model center, including, for example, studio cycling, step workout, dance classes, circuit
training and fitness yoga classes. These classes generally are free of charge to our members. The volume and variety
of activities at each center allow members to enjoy the center, whether participating in personalized activities or
with other members in group activities.
LifeCafe. Our large format centers feature a LifeCafe, which offers fresh, healthy, all-natural and/or organic pre-
prepared and made-to-order breakfast, lunch and dinner items, including sandwiches, salads, snacks, shakes and
more. Our LifeCafe offers customers the choice of dining indoors, ordering their meals and snacks to go or, in each
of our current model centers and certain of our other large format centers, dining outdoors at the poolside bistro.
Each LifeCafe also offers the Life Time line of nutritional products and supplements, third-party nutritional
products, exercise accessories and personal care products.
LifeSpa. Our current model centers and almost all of our other large format centers also feature a LifeSpa, which is a
full-service salon and spa. Each in-center LifeSpa offers hair, body, skin care and massage therapy services,
customized to each client’s individual needs. Most recently, we have begun adding medi-spa services to our offering
in select locations. Each LifeSpa is located in separate, self-contained areas that provide a relaxing and rejuvenating
environment. In select locations, we also offer LifeClinic chiropractic services provided by licensed chiropractors.
LifeClinic offers an innovative, non-invasive form of soft tissue and joint treatment.
Almost all of our centers offer on-site child centers for children from three months through 11 years of age as part of
a modest monthly fee per child. Once a child turns 12, he or she may use most amenities available to adults. Child
center services are available for up to two hours per child per day while members use our centers. During this time,
children ages one to five years can participate in enrichment programs, such as music, movement and arts and crafts
while children ages six to 11 years can participate in Kids Play, which includes gym and rock wall activities. The
child center features a computer center, separate infant and toddler playrooms and numerous children's activities.
We hire experienced personnel that are dedicated to working in the child centers to provide children with an
enjoyable and safe experience.