Lifetime Fitness 2007 Annual Report Download - page 12

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Our Philosophy — A “Healthy Way of Life” Company
We offer our members a healthy way of life in the areas of exercise, education and nutrition by providing high
quality products and services both in and outside of our centers. We promote continuous education as an easy and
inspiring part of every member’s experience by offering free seminars on health and nutrition to educate members
on the benefits of a regular fitness program and a well-rounded lifestyle. Moreover, our centers offer interactive
learning opportunities, such as personal training, group fitness sessions and member activities classes and programs.
We believe that by helping our members experience the rewards of challenging and investing in themselves, they
will associate our company with healthy living.
Our Sports and Athletic, Professional Fitness, Family Recreation and Resort/Spa Centers
Size and Location
Our centers have evolved over the past several years. Out of our 71 centers and one satellite center, 62 are of our
large format design and 39 of these 62 centers conform to our current model center. Our current model center
averages 110,000 square feet and serves as an all-in-one sports and athletic club, professional fitness facility, family
recreation center and spa and resort. Our distinctive format is designed to provide an efficient and inviting use of
space that accommodates our targeted capacity of 8,500 to 11,500 memberships and provides a premium assortment
of amenities and services. Our 23 centers that have the large format design, but do not conform to our current model
center, average approximately 95,000 square feet and have an average targeted capacity of 7,900 memberships.
Generally, targeted capacity for a center is 750 to 1,000 memberships for every 10,000 square feet at a center. This
targeted capacity is designed to maximize the customer experience based upon our historical understanding of
membership usage, facility layout, number of family memberships and pricing. Our centers are centrally located in
areas that offer convenient access from the residential, business and shopping districts of the surrounding
community, and also generally provide free and ample parking.
Center Environment
Our centers combine modern architecture and décor with state-of-the-art amenities to create a friendly and inviting,
functional and innovative health, fitness, recreation and relaxation destination for the entire family. The majority of
our current model centers and most of our large format centers are freestanding buildings designed with open
architecture and naturally illuminated atriums that create a spacious, inviting atmosphere. From the limestone floors,
natural wood lockers and granite countertops to safe and bright child centers, each room is carefully designed to
create an appealing and luxurious environment that attracts and retains members and encourages them to visit the
center. Moreover, we have specific staff members who are responsible for maintaining the cleanliness and neatness
of the locker room areas, which contain approximately 800 lockers, throughout the day and particularly during the
center’s peak usage periods. We continually update and refurbish our centers to maintain a high-quality experience.
Our commitment to quality and detail provides a similar look and feel at each of our large format centers.