Jamba Juice 2008 Annual Report Download - page 4

Table of Contents
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Jamba, Inc. was incorporated in Delaware on January 6, 2005 as a blank check company formed to serve as a vehicle for the acquisition of a then
unidentified operating business. On July 6, 2005, the Company consummated its initial public offering. On March 10, 2006, the Company entered into an
Agreement and Plan of Merger with Jamba Juice Company, the category defining retailer of premium healthy blended beverages that was originally founded in
1990. The merger between the Company and Jamba Juice Company (the “Merger”) was completed on November 29, 2006. To complete the Merger, the
Company raised additional proceeds in a private placement financing. Upon completion of the Merger, Jamba Juice Company became a wholly owned
subsidiary of Jamba, Inc.
Unless the context otherwise requires, Jamba, Inc., the registrant, together with Jamba Juice Company, are referred to in this Form 10-K annual report
(“Form 10-K”) as the “Company”, “Jamba”, “we”, “us” and “our.” Information regarding the Company’s fiscal periods is included in Item 7, “Management’s
Discussion and Analysis of Financial Condition and Results of Operations.”
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The Company’s mission is to establish Jamba as the world’s leading blender of fruit and other naturally healthy ingredients. To achieve this objective,
the Company plans to continue to engage in activities to build relevance and accessibility. Relevance means providing compelling and differentiated Jamba
products and experiences to meet the needs of existing and new customers. The Company’s growth strategy continues to be focused on Company-owned and
operated traditional retail stores. As a complement to this strategy, the Company offers franchises in non-traditional retail locations such as universities,
airports, grocery stores and other store-within-store locations. While the Company’s focus is on Company-owned traditional retail stores, the Company does
grant single-traditional store franchises to existing franchisees and also continues to evaluate multi-unit traditional store development in specified geographic
locations both domestically and internationally. The Company also pursues selective opportunities to leverage the “Jamba” brand in new and complementary
product categories and distribution channels.
Our brand promise and timeless purpose is to inspire and simplify healthy living. We do this through our products, store experience and the Jamba
culture. The Jamba culture is a unique set of core values and actions that manifests itself in team members executing at the highest levels while expressing their
passion for the brand.
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We provide a range of freshly blended beverages, on-the-go breakfasts, and snacks in our stores. Our menu items are designed to strengthen the
relationship with our customers by offering products that are relevant to individuals striving for a healthy lifestyle. Product innovation is a high priority and
our research and development team, composed of food scientists, nutritionists, and culinary experts, are continually developing and testing new and improved
menu items that support the integrity of the Jamba brand and our commitment to healthy living.
 Our blended beverages are available in three sizes, Sixteen (16 oz.), Original (24 oz.) and Power (30 oz.).
 We offer a line-up of fresh squeezed juices, including orange juice, carrot juice, and juice combinations
such as orange carrot banana and orange mango passion.
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