Jack In The Box 2008 Annual Report Download - page 19

Company Website
The Company’s primary website can be found at www.jackinthebox.com. We make available free of charge at
this website (under the caption “Investors — SEC Filings”) all of our reports filed or furnished pursuant to
Section 13(a) or 15(d) of the Securities Exchange Act of 1934, including our Annual Report on Form 10-K, our
Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K and amendments to those reports. These
reports are made available on the website as soon as reasonably practicable after their filing with, or furnishing to,
the Securities and Exchange Commission.
Forward-Looking Statements
From time to time, we make oral and written forward-looking statements that reflect our current expectations
regarding future results of operations, economic performance, financial condition and achievements of the
Company. A forward-looking statement is neither a prediction nor a guarantee of future events. Whenever
possible, we try to identify these forward-looking statements by using words such as “anticipate,” “assume,”
“believe,” “estimate,” “expect,” “forecast,” “goals,” “guidance,” “intend,” “plan,” “project,” “may,” “will,” “would,”
and similar expressions. Certain forward-looking statements are included in this Form 10-K, principally in the
sections captioned “Business,” “Legal Proceedings,” the “Consolidated Financial Statements” and “Management’s
Discussion and Analysis of Financial Condition and Results of Operations,” including statements regarding our
strategic plans and operating strategies. Although we believe that the expectations reflected in our forward-looking
statements are based on reasonable assumptions, such expectations may prove to be materially incorrect due to
known and unknown risks and uncertainties.
In some cases, information regarding certain important factors that could cause actual results to differ
materially from any forward-looking statement appears together with such statement. In addition, the factors
described under “Risk Factors” and “Critical Accounting Estimates,” as well as other possible factors not listed,
could cause actual results and/or goals to differ materially from those expressed in forward-looking statements. As a
result investorsshould not place undue reliance on such forward-looking statements, which speak only as of the date
of this report. The Company is under no obligation to update forward-looking statements whether as a result of new
information or otherwise.
ITEM 1A. RISK FACTORS
We caution you that our business and operations are subject to a number of risks and uncertainties. The factors
listed below are important factors that could cause actual results to differ materially from our historical results and
from projections in forward-looking statements contained in this report, in our other filings with the SEC, in our
news releases and in oral statements by our representatives. However, other factors that we do not anticipate or that
we do not consider significant based on currently available information may also have an adverse effect on our
results.
Risks Related to the Food Service Industry. Food service businesses may be materially and adversely affected
by changes in consumer tastes, national and regional economic and political conditions, and changes in consumer
eating habits, whether based on new information regarding diet, nutrition and health, or otherwise. Recessionary
economic conditions including higher levels of unemployment, could reduce consumer confidence, decrease the
level of consumer spending and negatively impact restaurant sales and profits. The performance of individual
restaurants may be adversely affected by factors such as traffic patterns, demographics and the type, number and
location of competing restaurants, as well as local economic, regulatory and political conditions, terrorist acts or
government responses, weather conditions and catastrophic events such as earthquakes, fires, floods or other natural
disasters.
Multi-unit food service businesses such as ours can also be materially and adversely affected by widespread
negative publicity of any type, particularly regarding food quality, fat content, illness (such as epidemics or the
prospect of a pandemic such as avian flu), obesity, safety, injury or other health concerns with respect to certain
foods. Adverse publicity in these areas could damage the trust customers place in our brand. To minimize the risk of
food-borne illness, we have implemented a HACCP system for managing food safety and quality. Nevertheless, the
risk of food-borne illness cannot be completely eliminated. Any outbreak of such illness attributed to our restaurants
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