Isuzu 2012 Annual Report Download - page 11

9
Isuzu Motors Limited ■ Annual Report 2012
Global Three Core Business
Organization
In addition to Japan and Thailand, to
strengthen our business structure under the
“Global Three Core Business Organization”,
we have identified Indonesia as new core
base for CVs for emerging markets, as well as
the need to build strong footholds in China
and India.
CV foothold for
advanced market
■ Mother functions
■ Improve efficiency /
increase value-added
■ Introduce next-generation
products
CV support foothold
■ CV/PT full line-up introduction
■ Strengthen engineering / procurement functions
■ Strengthen relationship with partners
Japan
CV foothold
for emerging market
■ Manufacturing functions
■ Strengthen sales /
Develop export business
■ Introduce products for
emerging market
Indonesia Thailand
In order to strengthen business structure, the China and India footholds
support three core operations (Japan, Indonesia, Thailand).
China
LCV support foothold
■ Establish own manufacturing operations and
sales network
■ Low cost LCV model and emerging market
products introduction
India
PT: Powertrain
Core operations Support operations
■ Low-cost parts procurement
■ Engineering cost sharing
with local partner
■ Low-cost parts procurement
■ Expansion of LCV-based
market
LCV foothold
■ Self-sustained functions
■ Expand overseas market
■ Enhance product line-up
Product Strategy
We will introduce products that are best
suited to emerging markets by localizing our
engineering functions. We will also work to
expand our product segments by creating a
new entry into the lightweight truck segment
as a future strategic vehicle.
■ Next-generation HD
■ No.1 fuel efficiency / loading capacity
■ Low-priced HD for emerging market
■ Low-priced products to meet local needs
- Aggressive use of low cost country
parts (ex. China)
■ LCV Full Model Change
■ Significant improvement of product
quality and performance
■ New entry to growing market
■ Introduction of best suited product for emerging market by
engineering function localization.
■ New entry in Light-weight truck segment as future strategic vehicle.
BUS BIG MC
SOP timing
’11 ’12–’15
New products
Pick-up Pick-up
Derivative
Advanced
market
Emerging
market
HD Next-gen.
HD
HD for
Emerg. Mkt.
MDCV
LD
700P MD/LD for
Emerg. Mkt.
Light-weight truck
Next-gen. P'up &
P’up Derivative
LCV
Model Change
Regional Strategy
To expand the scale of our businesses, we
have prioritized our business direction by region
and resource investment. We will aggressively
invest in establishing manufacturing operations
concentrating on ASEAN markets, China, and
India. We will also work to expand our sales
in emerging markets, and maintain current
business by boosting efficiency in advanced
markets including Japan.
Strengthening of business foothold
■ Actively promote resources and
enhance these markets as the core
of Isuzu business
■ Prioritize business directions by regions and resources
for business scale expansion.
Home
Country
Advanced market
CV Business
Efficient
Stabilize
Strengthen
Expand
Emerging market
CV Business LCV Business
ASEAN
China
Japan
India
Europe
Oceania
Middle
East
Latin
America
Asia
CIS
N. America
Africa
ASEAN
China
India
Expansion of business domain
■ Expand involvement in these sales regions
and increase sales volume in the
growing markets
Middle East
Africa
Latin America
Oceania/CIS
Improvement of business efficiency
■ Maintain current business with intensive
efficiency
N. America
Europe
Strengthening of business foothold
■ Maintain current business profitability
and employment
Japan
Market Position
Vehicle
Basic Direction