Isuzu 2010 Annual Report Download - page 6

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4
• With replacement demand spurred by
emissions regulations having come
full circle in FY2007, domestic truck
demand has been falling as the
economic slowdown exacerbates the
already difficult business environment
for customers.
0
75
150
225
300
07
33
08
33
09
31
10
25
11
(forecast)
41
232
201
165
155
190
FY
Light Duty Trucks
(payload/1.4–5.5 ton 48.9%
Medium&Heavy Duty bus
(minimum 24 seats) 85.5%
1-ton Pickup Trucks 67.6%
Light Duty Trucks 68.7%
Light Duty Buses 21.6%
Domestic CV
FY
Global CV/LCV Shipments
Overseas CV Overseas LCV
Domestic CV
Isuzu steadily increased unit shipments by strengthening its business structure and opening up new markets. Since the global recession began in
September 2008, however, slowing demand combined with efforts to optimize inventory led to a sharp drop in shipments to 428,000 units for FY2010.
The normalization of shipments and a market recovery is forecast to bring a return to expansion in FY2011, with shipments reaching a total of 582,000
units (45,000 domestic CV and 208,000 overseas CV and 329,000 LCV), close to the level before the collapse of Lehman Brothers.
By carefully monitoring the retail situation, inventory conditions, and products during the economic crisis, Isuzu is well prepared to take advantage of a
recovery in demand.
Asia:
Recovery of demand in
Thailand and Indonesia
CV LCV
• Asian markets have been showing
signs of recovery since the second
half of FY2010.
• In Thailand, Isuzu plans to increase
shipments of both CV and LCV in line
with the economic recovery.
• Since restructuring its business entity
in Indonesia (increasing its stake in
May 2008), Isuzu has leveraged its
expertise in selling CV to promote
expanded sales, and is looking to
increase market share as demand
picks up.
Japan
Vietnum
Thailand
Light Duty Trucks
(payload/2-ton) 43.9%
Australia
Commercial Vehicles GVM 4 ton & over 30.4%
Papua New Guinea
Commercial Vehicles 37.9%
No. 1 Market Share in 2009 (Based on sales registrations figures compiled by Isuzu)
1-ton Pickup Trucks 19.0%
Commercial Vehicles GVW 5-16 ton 33.6%
Strengthening overseas
business structure
Opening up new markets Global recession
Inventory
optimization
Cyprus
1-ton Pickup Trucks 45.5%
Egypt
Turkey Light Duty Trucks (payload/2-3 ton）
39.9%
Medium Duty Trucks (payload/4 ton) 37.7%
Japan
Light Duty Trucks 65.2%
Heavy Duty Trucks (C&E) 40.1%
Heavy Duty Bus Chassis 46.8%
Hong Kong
1-ton Pickup Trucks 49.7%
Commercial Vehicles
GVM 7-10 ton 60.5%
Israel
Bus (40 seats and
over) 51.5%
Morocco
Kenya
Medium Duty Trucks GVM 10-14 ton 62.8%
Heavy Duty Trucks GVM 15-19 ton 49.6%
Heavy Duty Trucks GVM 20 ton and over 37.1%
Medium Duty Buses (21-40 seats) 48.6%
Heavy Duty Buses (minimum 40 seats) 49.7%
Gabon
Light Duty Trucks 40.6%
Medium Duty Trucks 78.8%
Malaysia
Commercial Vehicles GVM 5 ton and over 30.8%
New Zealand
Commercial Vehicles GVM 3.5 ton & over 21.9%
Light Duty Trucks GVM >3-6 ton 56.8%
Medium Duty Trucks GVM>6-18 ton 57.9%
Philippines
Source: Isuzu Motors
(K-units) (K-units)
0
200
400
600
800
90 99
148
372
96
170
377
73
203
364
54
194
259
127
259
42
151
302
543
(453)
543
(453)
619
(520)
643
(547)
640
(567)
554
(500)
554
(500)
428
(386)
582
(537)
582
(537)
45
208
329
11
(forecast)
05 06 07 08 09 10
0
25
50
75
100
96
73
07 08 09
55
10
42
11
(forecast)
45
FY
CV/LCV: Securing an advantage in
growth markets worldwide — A return to expansion
Isuzu at a Glance