Isuzu 2010 Annual Report Download - page 5

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Business-related
2009
May 20 Opening of Isuzu Premium Club Hokkaido
Isuzu opened the Isuzu Premium Club Hokkaido at
the 100% Isuzu funded automobile test and research
center, WAcom Hokkaido. The facility offers the perfect
environment for Isuzu to provide professional seminars to
its customers in the trucking industry on topics including
fuel-effi cient driving techniques and safe vehicle
operation.
Oct. 21 Sales of the First Isuzu-brand Commercial Vehicle
in Peru Launched
Isuzu launched sales in Peru of the new 700P commercial
vehicle bearing the Isuzu badge, making it the fi rst Isuzu
branded commercial vehicle marketed in the country.
Isuzu vehicles are sold in Peru through the General
Motors distribution network, and the Company’s vehicles
previously carried the General Motors logo. Isuzu is
aiming to expand its presence in the Peruvian market
for commercial vehicles from 622 units sold in 2008 to
1,000 units in 2013.
2010
Feb. 16 Establishment of a Fully Integrated Domestic Sales
Management Company
On April 1, Isuzu commenced operations of a newly
organized sales management company that consolidates
all of the Company’s vehicle life cycle business resources
in Japan into a single integrated sales center, with
the aim of further enhancing our customer service
capabilities and establishing a solid foundation for
domestic operations. The sales center brings together all
of Isuzu’s domestic sales operations into Isuzu Network,
a joint venture holding company established in February
2007 with the trading company ITOCHU Corporation.
Integrating our domestic sales functions into a
centralized company brings our operations closer to the
point-of-contact with customers, allowing us to further
raise our sales and service specialization and fl exibility,
and to strengthen and optimize our communications
with customers. The centralized operation gives us an
effective platform for fulfi lling our corporate mission of
being a leader in commercial vehicles and diesel engines,
and to build on our status as a trusted partner with
our customers as we seek to become the top customer
service provider in the transport industry.
The restructuring of the sales operations is being
accompanied by a full-scale restructuring of our
commercial vehicle sales and service operations, which
have been in place for more than half a century, and
the business functions of the newly integrated domestic
sales company and branch sales companies.
Mar. 26 Core Development Operations of Next-generation Light
Pickup Trucks Shifted to Thailand
On April 1, Isuzu transferred the core engineering
development operations for its next-generation light
pickup trucks to Thailand, our largest market for light
pickup trucks. Shifting the core product engineering
operations from Japan to Thailand puts the decision-
making processes in the heart of the main market
for Isuzu’s light pickup trucks, which will shorten
the development-to-market lead time for products
specifi cally tailored to local market needs.
Product-related
2009
Sept. 10 Three-ton, Wide-cab ELF Model that Meets Trucks and
Buses Fuel Effi ciency Standards Added to the Isuzu
Eco Series
On September 17, Isuzu expanded its ELF line of light-
duty trucks with the nationwide release of a 3-ton,
manual transmission, wide-cab model that meets Japan’s
2015 fuel effi ciency standards for trucks and buses.
The addition of the new model raised the percentage
of Isuzu’s ELF model offerings meeting Japan’s fuel
effi ciency standards to approximately 70%.
2010
Feb. 5 ELF Eco Series Expanded
• ELF CNG-MPI Commercial Truck First to Meet Japan’s
Post New Long-term Emissions Regulations
• New Three-ton, Wide-cab Diesel Trucks with
Smoother-Ex Transmission Meets Fuel Effi ciency
Standard
Isuzu introduced the fi rst commercial trucks with
compressed natural gas, multi-point injection (CNG MPI)
to meet the Post New Long Term (P-NLT) Regulations
requiring diesel vehicle emissions to be as clean as
gasoline engine emissions. Isuzu also launched diesel
trucks with its Smoother-Ex automatic transmission
that meet Japan’s 2015 Trucks and Buses Fuel Effi ciency
Standard. The compressed-gas discharge effi ciency of
the Isuzu’s ELF CNG-MPI commercial trucks produce
approximately 55% less NOx emissions by volume,
making the vehicles the fi rst of their kind to meet
Japan’s P-NLT Regulations for diesel engines, which are
the strictest in the world. The addition of the 3-ton,
wide-cab diesel truck with Isuzu’s Smoother-Ex automatic
transmission expands the lineup of Eco Series trucks
meeting the 2015 fuel effi ciency standards for trucks and
buses. With this addition, Isuzu raised the percentage of
its Eco Series models to 85% of total sales.
May 17 Sales of Upgraded Heavy-duty GIGA and Medium-
duty FORWARD Trucks that Meet 2009-2010 Emissions
Regulations Launched
On May 17 Isuzu launched nationwide sales of its GIGA
heavy-duty trucks and FORWARD medium-duty trucks
with minor upgrades that make them compliant with
Japan’s 2009-2010 emissions regulations. The release
of the upgraded GIGA and FORWARD models realizes
Isuzu’s SEE Technology concept that focuses on Safety,
Economy, and Environment, and represents a signifi cant
advance in the Company’s development capabilities,
particularly in improving fuel effi ciency and reducing
vehicle weight, while also meeting Japan’s world-leading
emissions standards. The trucks meet the growing
demand for commercial vehicles that provide exceptional
fuel effi ciency and payload capacity while meeting
higher environmental standards.
Major Press Releases
Isuzu Motors Limited Annual Report 2010
Major Press Release