Isuzu 2008 Annual Report Download - page 12

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New Mid-Term Business Plan n Isuzu Motors Limited Annual Report 2008
CV/LCV Product / Market Strategies – Product Strategies –
■
Completed strategic global product development by integrating MD and LD
■
Introduce next-generation HD, Pick-up. Start development of a lightweight LD
that has significant global demand.
CVLCV
Lineup Product Strategies
Next-generation HD
Current Future
■
No.1 fuel-economy, cargo efficiency:
1. 15% fuel economy improvement
2. Enrich product variation with MD-cab
New Product (Ultra-high efficiency lightweight LD)
■
New lightweight products with high
cargo-carrying capacity and durability
•
20% weight reduction from current
N-series
•
10% fuel efficiency improvement without
sacrificing cargo-carrying capacity
Next-generation LCV
■
New LCV with more pronounced basic
attributes of CV
•
10% fuel efficiency improvement over
current model
•
Reinforce versatility/multi-purpose
attributes (derivatives)
HD
MD
LD
Next-gen.
HD
Pick-up /
Derivative
Integrated
Product
Next-gen.
Pick-up /
Derivative
Light
weight
LD
CV/LCV Product / Market Strategies - Reinforcing International Operations -
In large growth markets, focus on self-contained, stand-alone volume mfg., satisfying a given country’s volume requirement.
In ASEAN, focus on “intra-regional mfg. All other countries focus on regional consolidation of mfg. volume.
Egypt
India
Turkey
Mid-East
Spain/Portugal
Germany/Austria
Benelux
South Africa
U.K.
Ukraine
Russia China
Taiwan Canada
U.S.
Mexico
Andean
Philippines
Vietnam
Indonesia
Australia
Malaysia
Thailand
Stand-alone
mfg. volume
Intra-regional mfg.
Stand-alone
mfg. volume
Sales Operation
Mfg./Assembly operation
Functional reinforcement
New
Stand-alone
mfg. volume
Consolidate
regional volume
Consolidate regional volume
Market strategy
Expanding and enhancing the capabilities of overseas
facilities
Isuzu will pursue a market strategy that is closely geared to
present conditions and future prospects for individual coun-
tries and regions. It is based on a belief that increasing sales in
overseas markets that are expected to experience significant
future growth is the key to achieving sustainable growth.
We continue to strengthen our production and sales
capabilities in each of large growth markets such as China
and Russia, and we have established a new facility in India.
In the ASEAN region, we will boost local capabilities in
Thailand, Indonesia, Malaysia, and Vietnam by developing
production in the region.
In North America, South America, Canada, and Europe,
we will strengthen locally centralized production structures.
We plan to construct new sales facilities in the Andean
region of South America and the Middle East.
Product strategy
Introducing next-generation strategic global models
In December 2006, we launched the N-series (ELF) light-
duty truck, a strategic product that delivers world-class
safety, economy, and environmental performance in Japan.
In May of the following year, we announced the F-series
(FORWARD) medium-duty truck, a model line that offers
dramatically improved cost performance and economy by
sharing a platform with the ELF. In this way, we have devel-
oped a line of strategic global vehicles that integrates light-
and medium-duty trucks.
Going forward, we will focus on introducing next-
generation models for our remaining product lines: heavy-
duty trucks as well as pickup trucks and derivatives. At the
same time, we will continue to introduce super-efficient,
high-performance models in the lightweight and light-duty
segment, an area characterized by a both a high level of
market needs and volume sales.