Hormel Foods 2011 Annual Report Download - page 9

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Hormel Foods Corporation
7
Investing in
brand strength
Through an integrated marketing
approach, the Life Better Served™ cam-
paign is consistently promoted with a
unifi ed look and message delivered
through advertising, public relations,
digital and in-store/promotional
elements. The campaign focuses
on marquee products like Hormel®
Compleats® microwave meals,
Hormel® pepperoni and Hormel®
Natural Choice® meats, while en-
compassing other products from
15 available categories.
22
o
f
our
b
rand
s
hol
d
#1
mark
et
s
har
e
#1
Global growth of the
SPAM® family of products
Hormel Foods continues to expand its presence
across the globe with the iconic SPAM® family of
products. The salty sweet taste of the product
is sought after by consumers because it can be
used in a variety of recipes. Sales of the SPAM®
family of products have been expanded into
Mexico, Japan and China.
Servin
g
su
gg
estion
Multiple-category leverage
Unifi ed under a single advertising platform, Life Better
Served™, Hormel Foods has embarked on a journey
to inform consumers about the depth of the portfolio
of Hormel® branded products. The campaign started
after consumer research showed consumers know
and love the Hormel® brand,
but do not realize how many
different products we sell
under this brand.