Hertz 2012 Annual Report Download - page 16
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Equipment
Rental
HERC/HES
PAGE 12
Hertz Equipment Rental (HERC) completed the necessary strategic initiatives to become
a diverse business which will thrive in the absence of a robust construction industry. HERC
is penetrating new markets, offering an expanded product line, and growing its geographic
footprint. The forecasted 2013 U.S. construction industry rebound will further strengthen
our successful, diversied business.
OIL & GAS
As North America emerges as a global energy leader,
HERC is ready to meet the needs of gas and oil pro-
ducers in the U.S. and Canada.
The Company established operations in the Marcellus
Shale region and acquired WGI Rentals, in 2011, to
take advantage of the “boom” in the Bakken Oil Fields.
Technologies for exploring and extracting these
resources continue to evolve, and HERC is positioned
to take advantage of these growth opportunities.
Operations reach from California and the Gulf Coast,
tapping into the off-shore drilling market, and extend
north to support oil sands reclamation projects in
Alberta, Canada.
PUMP & POWER
Natural disasters and critical business situations
increasingly require pump & power equipment. HERC
provides a wide range of products to meet this
growing demand.
The pump business supports the needs of our indus-
trial customers, oil and gas extraction and production,
and disaster recovery support for public and private
sector customers. With increasing demand for power,
our generators supplement the grid, provide backup
energy for essential services, remote location and
onsite project needs, and special events.
HERC pump & power growing at a CAGR of
24.7% between 2010 and 2012.
ENTERTAINMENT SERVICES
Hertz Entertainment Services (HES), with its 2012
acquisition of Cinelease, has become the U.S. market
leader for entertainment production lighting.
The Cinelease acquisition brought a new product line
to our strategic growth segment: production lighting.
Coupled with car rental, we provide a full suite of
services, and unrivaled geographic reach, to the lm
and entertainment industries.
TM
HES grew more than
270% in 2012.