Harris Teeter 1997 Annual Report Download - page 1

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even better
Always striving to be even better for its
customers, American & Efird has improved
its inventory management by incorpor-
ating statistical techniques in its
planning and scheduling systems.
“One of the keys to service excellence
is having the right goods at the right
distribution center at the right time,”
explains American & Efird customer
service representative Dana Hill.
“Our efficient planning and schedul-
ing systems help us do just that.”
Fully implemented in each of Harris
Teeter’s 138 stores in 1997, the
VIC (Very Important Customer) Card
program is helping Harris Teeter
continue to build a loyal customer
base throughout its five-state
region. “The VIC Card rewards cus-
tomers for shopping at Harris
Teeter. They can get automatic dis-
counts and participate in our special
promotions,” comments cashier
Kischa Gallimore. “The VIC Card tells
us about what people are buying so
we can serve them better.”
Ruddick Corporation
1997 ANNUAL REPORT
American & Efird |Harris Teeter

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