Harman Kardon 2011 Annual Report Download - page 25

Consumer
We manufacture loudspeakers under the Harman/Kardon, Infinity and JBL brand names for the consumer
home audio market. These loudspeaker lines include models designed for two-channel stereo and multi-channel
surround sound applications for the home and home theater in a wide range of performance choices, including
floor standing, bookshelf, powered, low frequency, in-wall, wireless and all-weather, as well as in styles and
finishes ranging from high gloss lacquers to genuine wood veneers. The JBL, Infinity and Selenium product lines
also include car loudspeakers, subwoofers, amplifiers and DSPs sold in the aftermarket. The JBL and Infinity
products also include marine speakers intended for use on boats.
We also offer a broad range of consumer audio electronics under the Harman/Kardon and Mark Levinson
brand names. Our Harman/Kardon home electronics line includes audio/video receivers featuring Logic 7, Dolby
Digital®and DTS®surround sound processing capabilities and multi-channel amplifiers, DVD players, Blu-ray
players and CD players.
In the multimedia market, we offer branded iPad, iPod and iPhone docking devices such as JBL On Stage™,
JBL On Beat™, Harman/Kardon Go +Play™, and PC-related devices such as JBL Creature™II and
Harman/Kardon Soundsticks®III. We also offer a variety of headphone devices under the JBL and AKG brand
names. Our products add greater functionality for computers, cellular telephones and electronic devices.
Professional
Our Professional products include loudspeakers and electronic equipment that are marketed under what we
believe are some of the most respected brand names in the industry.
The Professional market is increasingly moving to digital technology and we believe that we are a leader in
this market. Our Professional segment derives value from our ability to share research and development,
engineering talent, technical expertise and other digital resources among our business units. Loudspeaker,
amplifiers, signal processing, mixing, microphones and headphones each have substantial digital engineering
resources and work together to achieve common goals.
Our Professional loudspeakers are well known for high quality and superior sound. JBL Professional
branded products include studio monitors, loudspeaker systems, powered loudspeakers, sound reinforcement
systems, cinema systems, surround sound systems and industrial loudspeakers. Our Selenium branded products
include line arrays, screen and portable systems and related technologies for public sound reinforcement.
Our Professional electronic products are recognized for high quality and reliability. We market these
products on a worldwide basis under various trade names, including Crown, Soundcraft, Lexicon, BSS,
DigiTech, AKG, dbx and Studer. These products are often sold in conjunction with our JBL Professional
loudspeakers and certain other products, such as Crown amplifiers.
We produce sound mixing consoles ranging from digital consoles for broadcast studios to compact
professional mixers for personal recording, home studios and sound reinforcement. Our consoles are sold to four
main market areas: sound reinforcement, recording studios, broadcast studios and musical instrument dealers.
Our mixing consoles are sold primarily under the Soundcraft and Studer brands. We produce many types of
signal processing products, equalizers, and special effects devices that are used in live sound applications and in
recording studios to produce sound effects and refine final mixes. These products are sold under the Lexicon,
DigiTech and dbx brand names.
We produce microphones, stereo headphones, surround-sound headphones and other professional audio
products, which are marketed under the AKG brand name.
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