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Newell Rubbermaid 24 2015 Annual Report
RECONCILIATIONS /
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
NON-GAAP FINANCIAL MEASURES
This report contains non-GAAP financial measures within the meaning of Regulation G promulgated by the Securities and Exchange
Commission and includes a reconciliation of these non-GAAP financial measures to the most directly comparable financial measures
calculated in accordance with GAAP. While the company believes that these non-GAAP financial measures are useful in evaluating
the company’s performance, this information should be considered as supplemental in nature and not as a substitute for or superior
to the related financial information prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may dier
from similar measures presented by other companies.
TOTAL COMPANY AND WIN BIGGER CORE SALES
Years Ended December 31, 2015, 2014 and 2013
($ amounts in millions)
ASREPORTED CORESALES()
Completed Completed IncrExcl
Current Prior Current Prior &Planned &Planned Acquisitionsand
Year Year Increase Year Year Increase Acquisitions() Divestitures() Divestitures() Divestitures
Sales          
Sales()        — — 
Sales       — — — 
WinBiggerSales()       — — 
YEAR-OVER-YEAR INCREASE (DECREASE)
Completed
Currency Excluding Including Currency & Planned Core Sales
Impact Currency Currency Impact Acquisitions Divestitures Growth(1)
Sales () % % -% % -% %
Sales() () % % -% % %
Sales () % % -% %
WinBiggerSales() () % % -% % %
() “CoreSales”isdeterminedbyapplyingafixedexchangeratecalculatedasthe-monthaverageoftherespectiveprioryeartothecurrentandprioryearlocalcurrencysales
amountswiththedierencebetweenthechangein“AsReported”salesandthechangein“CoreSales”reportedinthetableas“CurrencyImpact”CoreSalesGrowthexcludes
theimpactofcurrencyacquisitionsandplannedandcompleteddivestituresfromtheperiodtheintenttodivestisdeterminedthroughthedateofsale
() Acquisitionsreflectsapproximatelyoneyearofsalesaftertheacquisitiondatesofthefollowingcompaniesatconstantcurrencyrates
Elmer’sProductsinOctober
BabyJoggerHoldingsinDecember
TheassetsofbubbabrandsinOctober
IgniteHoldingsinSeptember
() CompletedandplanneddivestituresrepresenttheRubbermaidmedicalcartbusinessonayear-to-datebasisin(suchbusinesswassoldinAugust)andLevolorand
Kirschwindowcoveringsbrands(“Décor”)forthethirdquarterandfourthquarterofwhichthecompanyisplanningtosell
() WinBiggerbusinessesincludeWriting&CreativeExpressionwhichisincludedintheWritingsegmentToolsCommercialProducts(excludingMedical)andFood&Beverage
whichisincludedintheHomeSolutionssegment
() AsadjustedfortheestimatedimpactsofEMEAproductandgeographicexitsandRubbermaidConsumerStorageproductexitswhichtotaledMthecoresalesgrowth
excludingacquisitionsanddivestituresforwasMor