Graco 2015 Annual Report Download - page 17

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Newell Rubbermaid 17 2015 Annual Report
PORTFOLIO /
MAKING SHARPER
PORTFOLIO CHOICES
As part of the execution of our Growth Game Plan, we continue to strengthen
our portfolio, pivoting the business toward higher-growth, higher-margin
opportunities while simultaneously exiting businesses that oer less strategic
potential. Since implementing the Growth Game Plan in 2012, we have acquired
four new businesses that complement our core product portfolio, are collectively
growth and margin accretive, and generate more than $500 million in annual
revenues. These newly added businesses include Elmer’s Products, Inc., Contigo®,
Baby Jogger® and bubba® brands, all featuring leading products in their
respective categories.
SEGMENT OVERVIEW
WRITING
$1.8 BILLION IN ANNUAL SALES
As the global leader in writing products, Newell Rubbermaid’s Writing
business segment’s powerful lineup is led by Sharpie® markers and
pens, Paper Mate® pens and pencils, Expo® dry erase markers, Elmer’s®
glue, Mr. Sketch® scented markers and crayons, Parker® and
Waterman® fine writing instruments, Prismacolor® art supplies and
X-acto® knives. From encouraging self-expression on almost any
canvas and creating an unparalleled, eortless writing experience in
an everyday pen, to introducing the next generation of young
professionals to fine writing, Newell Rubbermaid’s Writing brands are
changing the way consumers write worldwide. Dymo provides
businesses, educational institutions and consumers with innovative
ways to share, manage and organize information with improved
eciency and satisfaction. Newell Rubbermaid’s Writing brands
deliver superior performance, design and innovation in products
that consumers of all ages around the world use every day.