Graco 2015 Annual Report Download

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IT’S WORKING
2015 Annual Report

Table of contents

  • Page 1
    IT'S WORKING 2015 Annual Report

  • Page 2
    ... growth and performance at Newell Rubbermaid. By simplifying the organization and freeing up resources to increase investment in brand support and strengthened capabilities, we are building a bigger, faster-growing, more global and more profitable company. Newell Rubbermaid 2 2015 Annual Report

  • Page 3
    ... growth as the energy that powers us. We're building exceptional leadership at every level in the organization that will help accelerate the company's performance and drive its transformation forward. IT'S WORKING FOR OUR SHAREHOLDERS In 2015: • Core sales grew 5.5% • Normalized operating...

  • Page 4
    ... Our strong 2015 performance gives us confidence that the operating model we have in place today can be extended to more categories, more brands and more geographies. Michael B. Polk President and Chief Executive Officer " LEADERSHIP / TO OUR SHAREHOLDERS The past year has been a transformative...

  • Page 5
    ... Creative Expression, Tools, Commercial Products and Food & Beverage, recorded combined core sales growth of 9.4 percent. Our Writing business performed exceptionally well, growing core sales 10.9 percent, led by a great Back-to-School marketing effort, our best ever innovation, record brand support...

  • Page 6
    ...combination immediately scales the company in key geographies, customers and channels, more than doubling the business with our strategic customers and in our top 12 geographic markets. It also offers a number of intuitive combinations of brands and categories, such as Graco® and NUK® in baby gear...

  • Page 7
    ... Officer Richard Davies assumed the position of Chief Development Officer at the beginning of 2016 after serving as Newell Rubbermaid's Chief Marketing and Insights Officer since 2013. In this capacity, he led the revitalization of the company's innovation funnel, rebuilt brand management...

  • Page 8
    ...what we spent in 2013. Q How have your marketing spend and activities changed under your leadership? We have significantly increased our investment in advertising and promotion, from 2.7 percent of sales several years ago to almost 5 percent of sales in 2015. And we expect to drive that level even...

  • Page 9
    ...outer lid that snaps to the bottom base so that all of the inner containers stay secure during transit. Paper Mate® InkJoy® 2 in 1 Stylus Pen Smoothly write on a tablet or phone, as well as on paper, with the Paper Mate® InkJoy® 2 in 1 Stylus Pen. The soft rubber stylus tip glides easily across...

  • Page 10
    ...in-1 Car Seat provides 10 years of use with one car seat, making it the only car seat you'll ever need. It's comfortable for a child and convenient for parents as it transitions from a rearfacing infant car seat to a forward-facing 5-point harness car seat, a high-back belt-positioning booster and...

  • Page 11
    ... are built right into the block, automatically sharpening straight edge knives every time they are removed or replaced to ensure peak sharpness at the start of every cutting task. Rubbermaid Commercial Products® Vented BRUTE® Containers Built with their trademark durability and toughness...

  • Page 12
    BRANDS / ADVERTISING Graco® 4Ever™ 4-in-1 Car Seat Click here to play Sharpie® Extreme Fade Resistant Marker Click here to play Calphalon® SharpIN™ Self-Sharpening Cutlery Click here to play Rubbermaid® Freshworks™ Goody® Clean Produce Saver Radiance® Brush Click here to play Click ...

  • Page 13
    ... assumed the position of Chief Commercial Officer at the beginning of 2016 after serving as President of the company's Home Solutions business segment since 2014. In this capacity, he was instrumental in actively managing the Rubbermaid brand portfolio for growth and profitability, driving growth in...

  • Page 14
    ... on mobile devices, shopping in-store or shopping from home. Q How does the Shopper Marketing program tie in with brand marketing? It starts with Brand Activation. We establish national messaging and then decide how to commercialize that across channels. From there, we work with our customer teams...

  • Page 15
    ... healthy discussion and debate, The Newell Way emerged. Using the principles of The Newell Way, we intend to build exceptional leadership at every level in the organization that will accelerate the company's performance and drive its transformation forward. Newell Rubbermaid 15 2015 Annual Report

  • Page 16
    ... constant opportunities for learning, enrichment, and personal expansion. These opportunities will define our business, build careers, and improve the lives of not just us but our families. We will all lead big and help each other see the possibilities, painting a picture of the company we aspire to...

  • Page 17
    ...®, Baby Jogger® and bubba® brands, all featuring leading products in their respective categories. SEGMENT OVERVIEW WRITING $1.8 BILLION IN ANNUAL SALES As the global leader in writing products, Newell Rubbermaid's Writing business segment's powerful lineup is led by Sharpie® markers and pens...

  • Page 18
    ..., our Home Solutions segment comprises some of the company's most iconic brands, helping to meet consumers' needs every day. BABY & PARENTING $0.8 BILLION IN ANNUAL SALES With our highly trusted brands, including Graco®, Baby Jogger® and Aprica®, our Baby & Parenting business segment represents...

  • Page 19
    ... services, sanitary maintenance, waste handling, material transport and safety product categories. TOOLS $0.8 BILLION IN ANNUAL SALES From construction sites to steel yards, from woodshops to industrial facilities, Newell Rubbermaid's Tools business segment helps professional end-users get the job...

  • Page 20
    ...'15 2015 NET SALES BY SEGMENT (in billions) 2015 NORMALIZED OPERATING INCOME BY SEGMENT (in millions) Writing Home Solutions Commercial Products Tools Baby & Parenting $ 1 .8 $ 1 .7 $0.8 $0.8 $0.8 Writing Home Solutions Commercial Products Tools Baby & Parenting Corporate 20 2015 Annual Report...

  • Page 21
    ...B. Davies Chief Development Officer Bradford R. Turner General Counsel and Corporate Secretary SENIOR LEADERS Joseph W. Cavaliere Chief Customer Officer Kristine L. Juster President Writing Neil R. Eibeler President Tools and Commercial Products Laurel M. Hurd President Home Solutions and Baby...

  • Page 22
    ... related to its 2016 Annual Meeting of Stockholders and 2015 Form 10-K. Copies of the documents may be obtained online at www.newellrubbermaid.com. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS The Company's common stock is listed on the New York Stock Exchange (symbol...

  • Page 23
    CORPORATE INFORMATION / COMMON STOCK PRICE PERFORMANCE GRAPH The following common stock price performance graph compares the yearly change in the company's cumulative total stockholder returns on its common stock during the years 2011 through 2015 with the cumulative total return of the Standard & ...

  • Page 24
    ...and Kirsch window coverings brands ("Décor") for the third quarter and fourth quarter of 2015, which the company is planning to sell. (4) Win Bigger businesses include Writing & Creative Expression, which is included in the Writing segment, Tools, Commercial Products (excluding Medical) and Food...

  • Page 25
    ...FINANCIAL MEASURES NORMALIZED EARNINGS PER SHARE Years Ended December 31, 2015, 2014 and 2013 NORMALIZED OPERATING MARGIN Years Ended December 31, 2015, 2014 and 2013 ($ amounts in millions) 2015 2014 2013 2015 2014 2013 Diluted EPS, as reported $ 1.29 Product recall costs 0.03 Restructuring...

  • Page 26
    ... OPERATING MARGIN Year Ended December 31, 2015 ($ amounts in millions) Home Solutions Commercial Products Baby & Parenting Restructuring Costs Writing Tools Corporate Total Net sales Operating income, as reported Product recall costs (1) Restructuring costs (2) Restructuring-related and other...

  • Page 27
    ... Divestitures(2) CORE SALES(1) Less Completed & Planned Divestitures(2) Constant Currency Inc. (Dec.) Inc. (Dec.) Excl. Planned Divest. & Acquisitions 2015 2014 Increase (Decrease) 2015 Less 2015 Acquisitions Core Sales 2014 2014 Core Sales Writing Commercial Products Baby & Parenting...