Graco 2009 Annual Report Download - page 8

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Demand creation begins by understanding consumer needs. Accordingly, our brand portfolio is organized
around common end-users and primary decision-makers. The female head of household, for example, is
the primary decision-maker for our Home & Family brands. Though the end-user varies greatly across the
portfolio, every Newell Rubbermaid brand utilizes proven research techniques to develop proprietary
insights into the needs, motivations and value requirements that guide purchasing decisions. This insight
leads to the necessary level of consumer-centric understanding that creates a brand that truly matters.
UNDERSTANDS
……BRAND NWL……………………………………………………
In-depth focus groups with potential consumers are one of the many methods used to gather critical insights
and feedback on new products.
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