Graco 2006 Annual Report Download - page 9

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During the year we strategically located and opened Calphalon Kitchen Outlets, which provide a showcase for
the cooking novice and the culinary enthusiast alike. Moreover, the centers provide an ability to measure the
effectiveness of our branding, retail placement and product features in what we consider a real life and real time
consumer research laboratory. This program is yet another example of the execution of our strategy to become
a leader in consumer understanding, innovation and demand creation.
In 2006, we launched Waterman and Parker’s “ store-within-a-store” concept to offer consumers the exceptional
design and feel of finely crafted writing instruments in a luxury atmosphere. Geographically located in three
of the world’s major fashion epicenters – Paris, Shanghai and London – these highly attractive displays bring
these premium brands even closer to the discriminating consumers who often make their final decision at the
time of purchase.
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