Go Daddy 2015 Annual Report Download - page 17

Download and view the complete annual report

Please find page 17 of the 2015 Go Daddy annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 170

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170

Table of Contents
actually use. Our cloud applications product is designed to be a flexible solution, supporting over 100 popular open source applications and technology stacks that
can be "right sized" in order to meet our customers' needs.
Our primary presence products are:
Website Builder . Our Website Builder is an easy to use, do it yourself online tool enabling customers, irrespective of their technical skills, to build elegant
websites. We offer a variety of plans, with pricing dependent on the number of available design styles and desired business and marketing features. With each of
these plans, customers have access to hundreds of professional designs which can be further customized using our drag-and-drop editor by adding photos, graphics
or text. Our designs cover a wide range of categories with professionally written content for small businesses, organizations, families, athletic teams, weddings,
reunions and other interest groups. Once built, websites can be easily connected to social profiles, such as Facebook and Twitter, and optimized for search engines
using Website Builder. Our customers are also able to receive a mobile-optimized version of their website through Website Builder.
E-commerce . Our online store product allows customers to easily create their own standalone online store or add one to an existing website. It allows
customers to post their product catalogs, integrate online sales information with Intuit’s QuickBooks product, list products for auction on eBay, streamline shipping
logistics, accept credit card and PayPal payments on their websites and market their websites through Google services. We also offer our customers easy to use
merchant accounts, which are required to process credit card payments.
Search Engine Visibility . Search Engine Visibility (SEV) helps our customers get their websites found on major search sites through search engine
optimization. SEV offers a simple step-by-step wizard giving targeted recommendations on which search phrases are most likely to drive traffic to a customer’s
site. All customers receive specific recommendations on keywords and content. Customers who are using a GoDaddy domain name and GoDaddy DNS can also
automatically apply the updates with one click, meaning they never have to touch a line of code.
Business Applications
We offer a variety of products designed to make the business of business easier for our customers. The products we offer include those developed in-house as
well as third-party applications which we distribute and support, such as Microsoft Office 365. In 2015 , 2014 and 2013 , we derived approximately 11% , 8% and
7% of our total revenue, respectively, from sales of our business applications.
Our primary business application products are:
Email Accounts . We offer email accounts which use our customers’ domains and include a multi-feature web interface for both desktop and mobile devices,
accompanied by an integrated calendar and secure online storage. We offer a variety of plans, with pricing dependent on the customer’s desired amount of storage
and number of email addresses. All of our email accounts are advertising-free and include security functionality designed to provide protection from spam, viruses
and other forms of online fraud, such as phishing.
Microsoft Office 365 . We offer Microsoft Office 365 in a simple, supported process providing email accounts which use our customers’ domains and some
of which include secure online storage. We offer Microsoft Office 365 in multiple plans ranging from email with calendar and contacts connected to a custom
domain to a full suite of productivity tools, including file sharing and full desktop versions of applications, including Outlook, Word, Excel and PowerPoint. It is
easy to set up and can be up and running in minutes.
Email Marketing . Our email marketing product helps customers market their businesses through permission-based email. Customers can easily create and
send newsletters, targeted advertising campaigns, promotions and surveys as well as connect email campaigns with their social media networks and track the
results of campaigns through our email marketing product.
12