Go Daddy 2015 Annual Report Download - page 10

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Table of Contents
Part I.
Item 1. Business
Our customers have bold aspirations—the drive to be their own boss, write their own story and take a leap of faith to pursue their dreams. Launching that
brewery, running that wedding planning service, organizing that fundraiser, expanding that web-design business or whatever sparks their passion. We are inspired
by our customers, and are dedicated to helping them turn their powerful ideas into meaningful action. Our vision is to radically shift the global economy toward
small business by empowering passionate individuals to easily start, confidently grow and successfully run their own ventures.
Overview
Our 13.8 million customers are people and organizations with vibrant ideas—businesses, both large and small, entrepreneurs, universities, charities and
hobbyists. They are defined by their guts, grit and determination to transform their ideas into something meaningful. They wear many hats and juggle many
responsibilities, and they need to make the most of their time. Our customers need help navigating today’s dynamic Internet environment and want the benefits of
the latest technology to help them succeed. Since our founding in 1997, we have been a trusted partner and champion for organizations of all sizes in their quest to
build successful online ventures.
We are a leading technology provider to small businesses, web design professionals and individuals, delivering simple, easy to use cloud-based products and
outcome-driven, personalized Customer Care. We operate the world’s largest domain marketplace, where our customers can find that unique piece of digital real
estate perfectly matching their idea. We provide website building, hosting and security tools to help customers easily construct and protect their online presence.
As our customers grow, we provide applications and access to relevant third party products helping them connect to their customers, manage and grow their
businesses and get found online.
Our customers need help navigating today’s dynamic Internet environment and want the benefits of the latest technology to help them succeed. The increase
in broadband penetration, mobile device usage and the need for presence across search engines, content destinations, listings and e-commerce sites, and social
media channels create both opportunities and challenges for them. We offer products and solutions to help our customers tackle this rapidly changing technology
landscape. We develop the majority of our products internally and believe our solutions are among the best in the industry in terms of comprehensiveness,
performance, functionality and ease of use.
Often technology companies force their customers to choose between technology and support, delivering one but not the other. At GoDaddy, we don't believe
our customers should have to choose and strive to deliver both great technology and great support to our customers. We believe engaging with our customers in a
proactive, consultative way helps them knock down the technology hurdles they face. And, through the thousands of conversations we have with our customers
every day, we receive valuable feedback enabling us to continually evolve our products and solutions.
Our people and unique culture have been integral to our success. We live by the same principles that enable new ventures to survive and thrive: hard work,
perseverance, conviction, an obsession with customer satisfaction and a belief that no one can do it better. We take responsibility for driving successful outcomes
and are accountable to our customers, which we believe has been a key factor in enabling our rapid customer and revenue growth. We believe we have one of the
most recognized brands in technology.
Our Size and Scale
Our combination of easy to use, cloud-based products, personalized Customer Care, a powerful brand and a unique culture have helped us build an attractive
business with strong financial performance.
• We are the global market leader in domain name registration—a key on-ramp to establishing a business online in our connected economy—with
approximately 62 million domains under management as of December 31, 2015 . According to VeriSign’s Domain Name Industry Brief, we had
20% of the world’s domains registered as of September 30, 2015 .
•As of December 31, 2015 , we had 13.8 million customers and added 1.1 million customers in 2015 .
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