Garmin 2003 Annual Report Download - page 18

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GROWTH INITIATIVES FOR 2004
As we look to the future, we are reminded that advancing Garmin’s position as a leader in the markets we
serve depends on maintaining relationships while creating superior products. Expansion of our engineering
design, manufacturing and product support staff will allow us to better serve our customers, suppliers,
distributors, employees and investors through aggressive introduction of new products in 2004. These
product introductions will be supported through extensive national and international media advertising.
In aviation, we believe that Garmin’s G1000 is on the cutting edge of integrated cockpit technology. We
will continue to certify the G1000 integrated cockpit system on a range of new aircraft spanning piston
singles to twinjets. New G1000 system components and refinements will be introduced as we optimize
the functionality for each aircraft manufacturer’s models. We will also continue to develop an expanding
range of innovative new products for retrofit applications. Garmin recently introduced the GPSMAP®296 –
a portable device with a vivid 256-color display featuring terrain mapping with cautions and alerts, a built-
in obstacle database of the U.S., Jeppesen airport and navigation data and much more. It also has the flexi-
bility to display our marine and street-level maps and provides turn-by-turn automotive route guidance.
In the consumer segment, heightened awareness of the utility of GPS and the increasing popularity of
mobile devices such as PDAs allows for the convergence of our GPS navigation capabilities with other
technologies. Examples of this integration include the iQue 3600, which combines a Palm OS-based
PDA with GPS and the Rino®,which merges a Family Radio Service (FRS) 2-way radio with GPS.
These and other product lines will be expanded to offer more advanced feature sets.
In the automotive category, Garmin is working on products with true “out-of-the-box” operation. The
recently introduced StreetPilot 2620 has a preprogrammed hard drive that stores detailed maps for the
entire U.S. and Canada or Europe, which eliminates the need to download data to the unit or to provide
removable data cards. We are also continuing our pursuit of relationships with automotive and motorcycle
OEMs to deliver customized navigation solutions. Building on our relationship with BMW Motorcycles,
we have adapted our technology to create the BMW Motorrad Navigator®II. It features an advanced mount
with left-handed buttons and comes with a large 512 megabyte CompactFlash®card for map storage.
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