Garmin 2003 Annual Report Download - page 13

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Another first for Garmin, the Forerunner 201, signaled our entrance into the personal fitness category.
Forerunner is a wrist-top personal training device designed for runners and other fitness-minded people.
Forerunner provides optimum training and performance data because it uses GPS to calculate speed,
distance and pace while automatically storing lap histories. Its innovative Virtual Partner™feature lets
users train against a goal they select, and an animated runner shows if the user is ahead or falling short
of the goal. Thanks to its integrated GPS functions, Forerunner can show users how to get back home
when they take on a new route.
In the area of outdoor recreational products, Garmin
introduced the Geko™line of ultra-light, basic GPS
receivers designed for novice GPS users. All three
models — the 101, 201 and 301 — feature simple
operations and basic navigation capabilities at an
affordable price. An innovative feature of the 201
and 301, designed to introduce GPS to younger
users, is built-in GPS games, which turn the outdoors
into a virtual game board. Our long-standing eTrex®
series receivers have continued to be a popular
choice and accounted for approximately 19 percent of Garmin’s total sales in 2003. Some of our dealers
are now selling eTrex receivers bundled with Garmin’s MapSource®software and other accessories.
Product introductions in the marine category included a new family of fishfinders. The Fishfinder 80
and 120 are entry-level sonar units with simple, intuitive operations. These units offer increased features
and capabilities over our previous fishfinders and they have a new look, yet they are priced reasonably
for recreational fishermen. For tournament fishermen and others who invest more in their marine
electronics, Garmin also delivered higher-end products with advanced features and displays, like the
Fishfinder 320C. This unit, which comes in single- or dual-frequency configurations, has an exceptional
sunlight-readable color screen.
Garmin released several new cartography
products that provide additional mapping detail
for our GPS navigators and chartplotters. Our
new line of U.S. TOPO 24K CDs provides detailed
topographic coverage of U.S. national parks.
We’ve also continued to expand our offshore
marine coverage with updates to our BlueChart®
cartography. BlueChart has earned a reputation
among customers and dealers as a leading
source of offshore marine cartography, and it
often drives customers’ new plotter purchases.
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