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22 Fujitsu Limited
Importance of
Intellectual
Property
Intellectual
Property
Strategy
The environment surrounding intellectual property has changed significantly with the creation of vari-
ous new systems and mechanisms. It will become increasingly important to utilize these effectively
going forward.
By leveraging intellectual property to support the development of our own unique advanced tech-
nologies, we aim to build an exclusive position as a technology leader in the marketplace. To achieve this
goal, we are pursuing the following:
■Implementing strict data protection measures, including initiatives to prevent unintended leaks;
■Creating a culture that values and protects intangible assets;
■Taking an uncompromising stance on infringement of intellectual property rights.
Guided by these three core principles, we are
working to secure and utilize intellectual
property in order to provide products and ser-
vices that are anchored by powerful techno-
logical capabilities and enhance customer
satisfaction.
1. Patent Rights
(1) Global Patent Portfolio and Promotion Organization
Centered on Japan, but including Europe, the US and elsewhere in Asia, we are working to secure power-
ful patents on a global basis. We have dispatched specialist personnel to the US in particular to promote
patent acquisition activities and actively leverage our patent rights.
Intellectual Property
2004
2003
2002
0 2,000 4,000 6,000
4,700
4,800
5,100
■Europe
2004
2003
2002
0 5,000 10,000 15,000
13,100
13,000
14,300
2004
2003
2002
0 1,000 2,000 3,000
2,900
2,600
2,400
2004
2003
2002
0 5,000 10,000 15,000
13,400
10,900
10,300
■Japan
■North America■Asia/Australia
Global Patent Portfolio
(number of patents held)
■Maintain Superior Competitiveness
Actively secure and utilize intellectual property to more
effectively differentiate our products and services.
■Ensure Business Flexibility
Work to develop a strong intellectual property portfolio
to ensure and enhance business flexibility and obtain more
favorable terms in collaboration agreements with other
companies.
■Secure Business Profitability
Use specialist divisions to aggressively market our technolo-
gies, including efforts to generate revenue from licensing fees.