Fujitsu 2002 Annual Report Download - page 7

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5
customers. The pace of the IT revolution has been remarkably fast, yet the utilization of
IT advancements has not reached full potential. Proposing revolutionary new uses for
IT is one way of sparking new demand. The Fujitsu Group is intent on staying at the
cutting edge of technological change, and, with customers’ needs firmly in mind,
proposing new ways to use IT and pioneering new markets.
Products & Services Strategy
The Fujitsu Group’s growth strategy is to increase the software and services orientation
of all our business areas. This is not simply a matter of enhancing our Software and
Services Business Group; rather, it is a cohesive products & services
strategy to provide services that revolve around competitive products
throughout our business lines. In our software and services business
we are enhancing our service offerings that focus on developing and
operating customers’ systems, such as consulting, training and
security diagnostics. In our product businesses, such as SoC, servers
and network equipment, we are seeking to add value by expanding
the scope of services we offer. For example, in addition to
leveraging our expertise in software development to enhance our
hardware offerings, we are also developing a full range of product-
related services, such as deployment support, monitoring, and
performance diagnostics.
Fujitsu’s Value Chain: Technologies, Platforms and Services
Another point of emphasis in the Fujitsu Group’s business strategy is our interlocked
value chain of technologies, platforms and services. What this means more specifically
is using our advanced electronic devices and other technologies as the source of
competitive strength for our platform products. In turn, our platform product lines,
boasting high reliability, performance and quality, serve as the foundation for
increasing the added value of our services. In other words, in order to provide optimal
services to our customers, we utilize the best possible platforms and technologies,
which enables us to provide more competitive total information systems. Providing
comprehensive solutions based on this unique value chain is a major competitive
advantage of the Fujitsu Group.