Ford 2011 Annual Report Download - page 51

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Management’s Discussion and Analysis of Financial Condition and Results of Operations
Ford Motor Company | 2011 Annual Report 49
Ford Asia Pacific Africa Segment. The charts below detail key metrics and the change in 2010 pre-tax operating profit
compared with 2009 by causal factor.
The increase in wholesales for Ford Asia Pacific Africa primarily reflects higher industry volume (primarily in China and
India), increase in dealer stocks, and higher market share. The increase in market share primarily reflects share gains in
India, as well as China, driven by new model introductions.
The improvement in results primarily reflects favorable volume and mix (higher industry volume offset partially by
unfavorable mix) and favorable cost changes (material cost reductions and lower freight and warranty costs, offset by
higher structural costs to support investment in our product and growth plans).