Ford 2010 Annual Report Download - page 4
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2 Ford Motor Company | 2010 Annual Report
environment are growing. Companies that address these
issues with products that customers want and value will
gain a significant competitive advantage.
As we climb out of the recession, I am optimistic about
the possibilities that lie ahead. I believe this is one of the
most exciting times in our industry since the automobile
began being mass produced more than 100 years ago.
Today automobiles are once again on the leading edge of
technology, which is enabling us to make greener, safer,
smarter cars without tradeoffs in function or performance.
Ford has introduced new fuel-saving technologies across
a wide range of vehicles to provide better fuel economy for
millions of customers. We also are launching a full range
of electrified vehicles to make it easier for our customers
to embrace this exciting new technology. These efforts will
continue and intensify as we move forward.
I am proud of the outstanding job that has been done by the
Ford team around the world, but we know we still have a
lot of work to do. Having traveled so far in such a short time,
we have no intention of slowing down now. We believe that
success is a journey, not a destination – and we are racing
toward the future.
Thank you for your continued support of our efforts.
William Clay Ford, Jr.
Executive Chairman
March 10, 2011
Ford Motor Company completed a
remarkable turnaround in 2010.
Our full year net income was an improvement of more than
$21 billion compared to two years ago. We are pleased with
these results, but determined not to lose focus on executing
our plan and achieving our strategic goals. As the global
economy improves and expands, we want to build on the
solid foundation we have established.
In the near term, we expect overall industry sales volumes
to continue to grow worldwide in 2011. We plan to continue
introducing best-in-class new products at a rapid pace.
Increased sales volume, combined with our ongoing efforts to
improve productivity, should enable us to continue to improve
our year-over-year performance.
Looking further ahead, it is clear that the difficult challenges
we face as a society and an industry also present us with
an incredible opportunity to add value for our stakeholders
and shareholders. Concerns about the availability and
affordability of fuel and the impact of CO2 emissions on the
A MESSAGE
FROM THE
EXECUTIVE
CHAIRMAN