Ford 2010 Annual Report Download - page 22
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20 Ford Motor Company | 2010 Annual Report
Ford is focused on creating a strong
business that builds great products that
contribute to a better world. We continue
to press forward to globalize vehicle
platforms that can be adapted to meet
specific regional needs. Flexible
manufacturing capabilities allow us to
bring products to market with greater
speed and efficiency than ever before.
We are pursuing an aggressive electrified
vehicle strategy that we call Power of
Choice. We are electrifying existing,
traditional vehicle lines, rather than
creating a specific electrified vehicle
model. This will enable us to offer a
broad portfolio of electrified vehicles and
powertrains including the launch of five
new electrified vehicles in North America
by 2012 and Europe by 2013.
We have been fundamentally
restructuring our operations in ways
that impact every part of our business.
We recognized that our business model
needed to change, and we have been
changing it.
One key element in the plan is our
increased focus on a more balanced
portfolio that includes more small and
midsize vehicles, to respond to consumer
demands. We’ve been very clear about
our product strategy to deliver improved
fuel economy and reduced greenhouse
gas emissions through advanced
technologies.
Offering vehicles with smaller
environmental footprints, tackling the
mobility challenges of rapidly growing
urban centers, and tailoring our products
and services to increasingly diverse global
markets are not peripheral to Ford’s
future success – they are central to it.
BLUEPRINT FOR SUSTAINABILITY
SUSTAINABLE
TECHNOLOGY AND
FUEL ECONOMY
Ford has significant history with
alternative fuels and eco-friendly
technologies and offers a range of
vehicles that can run alternative
fuels, such as bio-diesel and ethanol
blends. The company also offers
hybrid, all-electric and coming in
2012, plug-in hybrid vehicles.
Ford has more than 5 million flexible
fuel vehicles on the road globally,
and by 2012 half of the company’s
vehicles will be capable of running
on alternative fuels.
HYBRID ELECTRIC
Hybrid electric vehicles combine an
electric motor and battery with a
standard engine, which takes over
for higher-demand operation and
charges the battery.
PLUG-IN
HYBRID ELECTRIC
Plug-in hybrid electric vehicles (PHEVs)
use the charge of the electric battery,
then run in regular hybrid mode once
that’s depleted.
ALL-ELECTRIC
All-electric vehicles use an electric
motor in place of a standard engine.
The electric motor takes its power
from a battery pack that plugs into
an outlet.
Transit Connect Taxi
Escape Hybrid
Fusion Hybrid C-MAX Energi PHEV Focus Electric