Ford 2009 Annual Report Download - page 31

Management’s Discussion and Analysis of Financial Condition and Results of Operations
Ford Motor Company | 2009 Annual Report 29
Details by segment of Automotive revenues ("sales") and wholesale unit volumes are shown below:
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
6DOHV
6DOHV6DOHV
6DOHVD
DD
D

LQELOOLRQV
LQELOOLRQVLQELOOLRQV
LQELOOLRQV

:KROHVDOHVE
:KROHVDOHVE:KROHVDOHVE
:KROHVDOHVE

LQWKRXVDQGV
LQWKRXVDQGVLQWKRXVDQGV
LQWKRXVDQGV

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










2YHU8QGHU
2YHU8QGHU2YHU8QGHU
2YHU8QGHU







 

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



2YHU8QGHU
2YHU8QGHU2YHU8QGHU
2YHU8QGHU





)RUG1RUWK$PHULFDF

     

 
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       


)RUG6RXWK$PHULFD 

               

)RUG(XURSH

               
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)RUG$VLD3DFLILF$IULFDG

     
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         

9ROYR

     

         
7RWDORQJRLQJ$XWRPRWLYH 
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     
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         

-DJXDU/DQG5RYHUDQG$VWRQ0DUWLQ

     
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         
7RWDO$XWRPRWLYHVHFWRU 
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     
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        
BBBBBBBBBB
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E :KROHVDOHXQLWYROXPHVJHQHUDOO\DUHUHSRUWHGRQDZKHUHVROGEDVLVDQGLQFOXGHDOO)RUGEDGJHGXQLWVDQGXQLWVPDQXIDFWXUHGE\)RUGWKDW
DUHVROGWRRWKHUPDQXIDFWXUHUVDVZHOODVXQLWVGLVWULEXWHGIRURWKHUPDQXIDFWXUHUV9HKLFOHVVROGWRGDLO\UHQWDOFDUFRPSDQLHVWKDWDUH
VXEMHFWWRDJXDUDQWHHGUHSXUFKDVHRSWLRQDVZHOODVRWKHUVDOHVRIILQLVKHGYHKLFOHVIRUZKLFKWKHUHFRJQLWLRQRIUHYHQXHLVGHIHUUHG
HJFRQVLJQPHQWVDUHLQFOXGHGLQZKROHVDOHXQLWYROXPHV
F ,QFOXGHVVDOHVRI0D]GDE\RXUFRQVROLGDWHGVXEVLGLDU\$$,
G ,QFOXGHGLQZKROHVDOHXQLWYROXPHVRI)RUG$VLD3DFLILF$IULFDDUH)RUGEDGJHGYHKLFOHVVROGLQ&KLQDDQGWKURXJKWKHILUVWTXDUWHURILQ
0DOD\VLDE\XQFRQVROLGDWHGDIILOLDWHVWRWDOLQJDERXWDQGXQLWVLQDQGUHVSHFWLYHO\6DOHVDERYHGRHVQRWLQFOXGH
UHYHQXHIURPWKHVHXQLWV
Details of Automotive sector market share for selected markets for 2008 and 2007, along with the level of dealer stocks
as of December 31, 2008 and 2007, are shown below:
0DUNHW6KDUH
0DUNHW6KDUH0DUNHW6KDUH
0DUNHW6KDUH

'HDOHU
'HDOHU'HDOHU
'HDOHU
2ZQHG6WRFNVD 2ZQHG6WRFNVD2ZQHG6WRFNVD
2ZQHG6WRFNVD
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LQWKRXVDQGV
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2YHU8QGHU2YHU8QGHU
2YHU8QGHU
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
     SWV      
6RXWK$PHULFDEF

           
(XURSHEG 

     ಧ      
$VLD3DFLILF$IULFDEHI

           
9ROYRದ 8QLWHG6WDWHV(XURSHG

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