Ford 2009 Annual Report Download - page 11

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Ford Motor Company | 2009 Annual Report 9
Ford has more U.S. government 5-star crash test ratings than any other
brand. Ford’s rapid advancement of crash-avoidance and crash-protection
technologies continues to build on its leading safety heritage.
In 2009, Ford introduced Adaptive Cruise Control and Collision Warning with
Brake Support, and Blind Spot Information System with Cross Traffic Alert.
These technologies help drivers avoid potential collisions by using radar to
detect the position of other vehicles and warn the driver with a combination of
visual and audio alerts.
Ford announced plans to introduce the world’s first automotive inflatable seat
belts, combining attributes of traditional safety belts and air bags to provide
an added level of crash
protection for rear seat
passengers. The device
will be an option on the
next-generation Ford
Explorer that goes into
production this year.
The introduction
of MyFord driver
connect technology
heralds a sweeping
redesign in the way
drivers interact
with their vehicles,
focused on making
the in-vehicle
experience smarter,
safer and simpler. Featuring rich graphic display screens, user-
friendly controls and expanded voice commands, MyFord Touch™
offers drivers increased connectivity while fostering a “hands on
the wheel, eyes on the road” approach to keeping in touch.
MyFord leverages the company’s award-winning SYNC®
communications system, making additional vehicle controls
voice-accessible while refining the voice recognition technology
to make it more intuitive than ever. As part of MyFord, SYNC
has expanded, allowing users to operate additional features like
climate controls and audio and navigation systems without their
eyes ever leaving the road. New features like in-car WiFi, HD
Radio™ technology and song tagging combined with extensive
personalization options help create a rich, custom driving experience
for Ford customers.
Making the desirable affordable
MyFord represents premium technology, but it will not be exclusive
to premium products – the system was engineered from the start to
be delivered in affordable, high-volume cars and trucks for everyone
around the globe. As new and freshened Ford, Lincoln and Mercury
models continue to arrive, all will be outfitted with MyFord driver
connect technology. Across different models, different trim levels,
even different countries, drivers immediately will know they’re
behind the wheel of a Ford vehicle equipped with the technology,
safety and convenience features they expect.
´MyFord Touch ´Safety Leadership
Ford’s Adaptive Cruise Control and Collision Warning with Brake Support allows drivers
to set the vehicle’s speed and maintain it without using the accelerator pedal, using radar
sensors to detect moving vehicles ahead and warn drivers of collision risks.