Ford 2002 Annual Report Download - page 20

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deliver it.
It’s not just a car or truck—it’s a commitment.
Our dealers’ attention to customers includes on-site financing available
through Ford Credit — the world’s largest automotive finance company.
Each year, Ford Credit helps more than four million customers realize
the dream of owning a new vehicle. Ford Credit’s innovative and flexible
leasing program has provided millions of people with an alternative to
traditional finance products.
Our dealership personnel are trained to show product features on the
sales floor, and to familiarize new owners with their vehicles at the time
of delivery.
That attention to detail continues after the sale with quality in-dealership
service, genuine original-equipment parts, and a comprehensive line
of exciting vehicle accessories. Extended service plans are also available
to help guard against the cost of unexpected repairs. Our dealerships
offer an after-sales experience that includes competitive prices,
convenience and expert service and repairs.
For millions of our customers, scheduling routine vehicle service and
maintenance is now a matter of 24/7 simplicity, thanks to a dealer Web
site scheduling service known as Virtual Service Advisor. Our factory-
trained technicians use the latest technology and state-of-the-art
equipment, and keep their skills sharp with ongoing training through
Ford facilities and the FordStar satellite network.
Outstanding dealerships and quality vehicles are why, for so many loyal
customers, Ford has been their choice, generation after generation.
Ford Credit not only provides quality financial services, it delivers on its
commitment to the community. Ford Credit in Franklin, Tenn., is a major
supporter of local charities and community projects, including the
refurbishment of the Harvey McLemore House, the 1880 home of an ex-
slave. Ford Credit employee Celeste Murry (left) is a descendent of
McLemore. Doris McMillan (center) and Mary Mills, both with the
African-American Heritage Society, have spearheaded the project.
18
1964
19641/2 FORD MUSTANG INTRODUCED
Mustang mania sweeps the U.S., as the much-
publicized sports car captures the hearts of postwar
Baby Boomers. One million units are sold by 1966.
1967
FORD OF EUROPE
To coordinate the
development,
manufacturing
and sale of cars
and trucks in
Europe and
Africa, Ford of
Europe is
established.
1962
FORD CORTINA
Promoted as “The Small Car
with the Big Difference,” Ford of
Britain’s Cortina quickly proves
a huge success with consumers.
GT40 MARK II INTRODUCED
The GT40 Mark II is introduced, then takes
the top three places in Le Mans in 1966.
Mercury Messenger Concept