Fifth Third Bank 2007 Annual Report Download - page 12

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Affiliate Model
Theafliatemodelisatthecoreof
FifthThirdanddifferentiatesus
fromotherlargenancialinstitutions.
Weoperateeachafliatewithlocal
management.Anexperiencedpresident
andseniormanagementteamreside
ineachmarket,drivingthebusiness.
Ourafliateseachhaveaboardof
directorscomprisedoflocalbusiness
andcommunityleaders.Thismeansthat
wehavelocaldecision-makerswhoare
abletoviewcustomerrelationshipsin
holisticwaysandmakelocaldecisions.
Thismodelgivesusatremendous
competitiveadvantage.Weareableto
bemoreresponsiveandattract
employeeswhoareallowedtomanage
thecustomerrelationshiplocally.This
modelalsogivesus18“mini-incubators”
fornewideasandbestpractices.
Ourentrepreneurialsalescultureis
attheheartoftheafliatemodel,and
contributestremendouslytoFifth
Third’ssuccess.
Overlayingtheafliatestructureare
ourlinesofbusiness.Theseare
essentiallyareasofexpertise–Branch
Banking,ConsumerLending,Commercial
Banking,ProcessingSolutions,and
InvestmentAdvisors–whoseproducts
andservicesaredeliveredtocustomers
throughtheafliatesinawaythat
ensurescustomerrelationshipsare
viewedholistically.
Wehave18afliatesplusourPittsburgh,
St.Louis,AugustaandJacksonville
markets.FortheyearendedJune
2007(mostrecentFDICdataand
excludingheadquarters),nearlythree-
quartersofourexistinganddenovo
marketsgrewdeposits.





All individuals shown in their positions as of February 2008
** Has oversight of all afliates except Cincinnati
*** Bancorp deposits include $6.8 billion in National and non-afliate deposits
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Chicago
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CentralIndiana
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SouthernIndiana
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
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NortheasternOhio
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NorthwesternOhio
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CentralOhio
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OhioValley
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WesternOhio
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WesternMichigan
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EasternMichigan

NorthernMichigan

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SouthFlorida

CentralFlorida

TampaBay
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Tennessee
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Louisville
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CentralKentucky
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