Fifth Third Bank 2003 Annual Report Download - page 9

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Increased advertising and a
broader product set, combined
with a best-in-class sales
management process that
brings individual accountability
to the lowest levels has
dramatically increased
production and profitability in
Western Michigan. The number
of checking accounts being
opened per banking center has
increased by 65 percent since
2001 and consumer loan
production per banking center
has increased by over 50
percent. The result has been
very strong revenue growth in
what could have been
considered a mature market.
Western Michigan’s efficiency
ratio has improved from 50.8
percent in 2001 to today’s 42.1
percent on the strength of
improved sales results and
revenue growth rather than
expense cuts.
Western
Michigan
$6.9 billion in deposits
$9.3 billion in assets
136 banking locations
Mark Michon
Investment Advisors
Michelle VanDyke
Retail Banking