Famous Footwear 2007 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2007 Famous Footwear annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 22

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22

 
The soon to be re-launched shoes.com will combine a unique brand
personality with state-of-the-art technology to deliver a distinctive
online shopping experience that’s engaging, easy and fun. Seeking
to capture a greater share of the rapidly growing online footwear
marketplace, shoes.com offers a carefully selected assortment of
popular brands, competitive prices and unparalleled service. From
simple, fast purchases to hours of indulgent shopping, shoes.com
lets consumers browse and explore for just the right shoes in their
own time, within the convenience of their own home.
Reinforcing brand awareness at every consumer touch-point
with an engaging and witty attitude, shoes.com uses technology
that encourages consumer interaction, tailors content to t each
shopper’s needs, and serves as a trusted forum for browsing and
sharing opinions on shoes from the leading footwear brands. With
the use of guided navigation, real-time inventory and customer
ratings and reviews, shoes.com has created a site where customers
are in control of the experience. It is a modern footwear forum, a
place to browse, and immerse oneself in the sheer love of shoes.
Shoes.com is every shopper’s own private shoe store.
Online footwear merchant shoes.com
represents a major opportunity in the
Brown Shoe portfolio. Distinguished by
an Internet address that gives absolute
clarity as to its offerings, shoes.com
provides the engine for other Brown Shoe
direct to consumer businesses (Famous
Footwear, Naturalizer, Dr. Scholl’s,
LifeStride, and Carlos by Carlos Santana),
while leveraging talent, resources,
ideas, technology, processes, operating
efciency and innovation to capture a
growing portion of the online footwear
market. In addition to powering other
Brown Shoe sites, shoes.com also sells
all major Brown Shoe brands, delivering
stylish footwear across every category
inspired by all the latest fashion trends.
Brown Shoe 2007 Annual Report 17
DIRECT TO CONSUMER
Never ignore
a shoe craving.