Famous Footwear 2007 Annual Report Download - page 15

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Dr. Scholl’s® holistic approach to delivering comfort, and its
clear focus on leveraging the newest footwear technologies and
innovations, means shoes t and feel better. Providing comfort from
the ground up, Dr. Scholl’s delivers “Outrageous Comfort” for active
men, women and children who care about their feet, whether they
are at work or at leisure.
The unique partnership with Schering-Plough provides Brown Shoe
with exclusive access to proprietary comfort technologies that are
only available in Dr. Scholl’s footwear. From dress shoes to casual
shoes, from sneakers to sandals, and with expanded distribution
opportunities, Dr. Scholl’s continues to meet the life and style
needs of more consumers in more places around the United States.
In 2007, the brand advanced its offering in work shoes with TX
Traction slip-resistant technology and re-aligned its product, sales
and marketing teams to support this exciting growth.
Dr. Scholl’s ts the entire family with some of the most comfortable
shoes available in the marketplace – delivering top quality, yet
affordable footwear that is easily within consumers’ reach.
Original Dr. Scholl’s promises to deliver
the hip comfort and casual fashion that
make women Feel Crazy Good, with a
unique combination of playful, expressive
styles and fun, innovative technology.
Original Dr. Scholl’s recently launched its
new Feel Crazy Green product line with
the introduction of an “eco-friendly”
version of its iconic Original Exercise
Sandal. The “Renew” sandal is made
from natural, sustainable materials
designed to cause less wear-and-tear on
the environment. Additionally, Original
Dr. Scholl’s has created a cause-related
marketing program with the organization
Trees for the Future who will plant 10
trees for every pair purchased.
Brown Shoe 2007 Annual Report 13
INNOVATION & TECHNOLOGY
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Dr. Scholl’s is a registered trademark of Schering-Plough HealthCare Products, Inc.