Famous Footwear 2007 Annual Report Download

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2 0 0 7 A N N U A L R E P O R T
EVERY PERSON, EVERY DAY, EVERY MOMENT

Table of contents

  • Page 1
    2 0 0 7 A N N U A L R E P O RT E V E R Y P E R S O N , E V E R Y D A Y, E V E R Y M O M E N T

  • Page 2
    ... IN THOUS ANDS , E XCEPT PER S HARE AMOUNTS 2007 BROWN SHOE COMPANY, INC. RESULTS OF OPERATIONS Net Sales Operating Earnings Net Earnings Diluted Earnings Per Common Share Net Cash Provided By Operating Activities Dividends Paid Per Share Return On Beginning Shareholders' Equity FINANCIAL POSITION...

  • Page 3
    ... as Clarks, Steve Madden, Mudd, Naturalizer, Nike, Skechers and Timberland, Famous Footwear accounted for roughly half of Brown Shoe's revenues. In 2007, Famous Footwear was recognized for superior execution, as it outperformed much of the competition, while opening 110 new stores, ending the year...

  • Page 4
    ... Shoe participated in the St. Louis Public Schools' Back to School Family Fun Festival, helping children get off on the right foot for the school year by donating a thousand pairs of brand new Buster Brown shoes and other Brown Shoe branded footwear. Brown Shoe employees are no strangers to giving...

  • Page 5
    Brown Shoe fits the world with lifestyle footwear that expresses the individual consumer's fashion sensibility. Whether at play, at work or on the town, people trust Brown Shoe's signature brands to walk them through the stories of their lives. Brown Shoe 2007 Annual Report 1

  • Page 6
    ... the world. Every day, Brown Shoe works diligently to design and deliver brands that strengthen its highly personal connection to consumers. Brown Shoe delivers an expertly crafted business model - across retail, e-commerce and wholesale - built on a global platform of integrated business systems...

  • Page 7
    TM ® Future-focused and innovative, Brown Shoe listens carefully and thoughtfully, evolving brands that give our customers the confidence to be themselves... ® every person, every day, every moment. ® ® ® ® Brown Shoe 2007 Annual Report 5

  • Page 8
    "shoe love...!" 6 Shoes That Fit Every Moment

  • Page 9
    .... Famous Footwear's home delivery service, which provides free shipping if a customer can't find her size or style, grew its sales by more than 50% in 2007. This service continues to differentiate Famous Footwear in the marketplace. Famous Footwear and the Brown Shoe family of great brands offer...

  • Page 10
    "so beautiful...!" 8 Shoes That Fit Every Moment

  • Page 11
    ... upon its global platform, Brown Shoe continues to expand its presence worldwide, targeting growth for brands - Naturalizer, LifeStride, Dr. Scholl's, Via Spiga, and Franco Sarto - in new markets across Asia, Europe, the Middle East and South America. From Brown St. Louis to Brown New York to Brown...

  • Page 12
    "never settle on just one pair..." 10 Shoes That Fit Every Moment

  • Page 13
    ... artists like Franco Sarto, Brown Shoe is driving a focus on design to achieve its vision of being the leading fashion footwear marketer. Across the enterprise, Brown Shoe has attracted top-flight product design talent and has established a design internship program, enjoying great partnerships with...

  • Page 14
    "it no longer feels like work..." 12 Shoes That Fit Every Moment

  • Page 15
    ... Dr. Scholl's footwear. From dress shoes to casual shoes, from sneakers to sandals, and with expanded distribution opportunities, Dr. Scholl's continues to meet the life and style needs of more consumers in more places around the United States. In 2007, the brand advanced its offering in work shoes...

  • Page 16
    "for turning heads..." 14 Shoes That Fit Every Moment

  • Page 17
    ... for fashion accessories and apparel with leading apparel manufacturers. Via Spiga will strengthen its position as a lifestyle brand in the fashion marketplace through categories such as handbags, coats, belts, eyewear, legwear, men's shoes, and jewelry. Brown Shoe 2007 Annual Report 15

  • Page 18
    "my own private shoe store..." 16 Shoes That Fit Every Moment

  • Page 19
    ... store. Online footwear merchant shoes.com represents a major opportunity in the Brown Shoe portfolio. Distinguished by an Internet address that gives absolute clarity as to its offerings, shoes.com provides the engine for other Brown Shoe direct to consumer businesses (Famous Footwear, Naturalizer...

  • Page 20
    BROWN SHOE RETAIL STORES: GLOBAL EXPANSION ALASKA HAWAII GUAM FAMOUS FOOTWEAR 1,074 stores selling brand-name footwear at value prices for the entire family, located in shopping centers, regional malls and outlet centers in the United States. NATURALIZER 253 stores selling the Naturalizer brand ...

  • Page 21
    ... (1) Member of the Executive Committee 2007 BROWN SHOE COMPANY, INC. INVESTOR INFORMATION HEAdQuARTERS Brown Shoe Company, Inc. 8300 Maryland Avenue St. Louis, Missouri 63105 Telephone: 314-854-4000 Fax: 314-854-4274 E-mail: [email protected] Consumer Care: 1-800-766-6465 INTERNET AddRESS www...

  • Page 22
    BROW N S HO E CO MPAN Y, IN C . | 830 0 MARY L AN d AV EN u E | S AIN T LO u IS , MISSO u RI 63 1 0 5