Estee Lauder 2015 Annual Report Download - page 51

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48
IN THE
NEXT TEN
YEARS
consumers across emerging markets will represent approximately
25 percent of the industry’s estimated global retail sales.
The Estée Lauder Companies has made significant strategic investments
to capture the growing affluent populations in these markets. We continue
to focus resources on our group of emerging markets, which includes
Russia, China, the Middle East, Turkey, South Africa and Mexico, and this
strategy is a key building block of our international growth. M·A·C’s strong
gains in emerging markets contributed to its stellar global growth in fiscal
2015. The brand is our largest in many emerging markets, including
Brazil, Turkey, Sub-Saharan Africa and the Philippines. M·A·C is now
available in more than 100 countries and territories.
EMERGING MARKETS:
THINKING LOCALLY, EXCELLING GLOBALLY
Right: M·A·C collaboration with social media sensation and designer Bao Bao Wan.