Estee Lauder 2015 Annual Report Download - page 29

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26
and High-Touch experiences and services must reach the consumer wherever
and whenever she desires in an accessible, direct and seamless way. In part
due to the Millennial impact on other consumers, we are witnessing a revolution
in how consumers shop at retail stores and online platforms, as new channels
of communication, commerce and service converge. We continue to enhance
our digital infrastructure and increase our number of freestanding stores to
seamlessly guide consumers between shopping channels around the globe
and reach them how and where they like to shop.
THE WAY CONSUMERS SHOP NOW
SOCIAL,
ONLINE,
IN-STORE