Estee Lauder 2010 Annual Report Download - page 56

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55
As one of the biggest product launches in
Bumble and bumble’s
history, its
Wear and Care line
reinvents the essence of the brand’s styling heritage
to meet the aspirations of consumers.
In collaboration with British lifestyle paint and wallpaper
purveyor Farrow & Ball, Jo Malone launched its first-ever
collection of colored candles, bringing to life the concept of
Decorating with Scent and Colour.
In hair care, we have been focusing our Aveda and Bumble and bumble brands on the top tier of prestige
hair care, supporting their network of salons so they can provide outstanding High-Touch experiences that
drive and reinforce brand awareness and equity. We believe there is still room for growth in North America
for our brands and even more opportunities internationally.
LEFT: Jo Malone Farrow & Ball Candle collection.
TOP: Bumble and bumble Wear and Care line.