Estee Lauder 2010 Annual Report Download - page 33
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Please find page 33 of the 2010 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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We are also adapting and testing new High-Touch models in channels such as pop-up stores. When Lab
Series Skincare for Men broke new ground with its first pop-up store in the heart of New York City, our
male consumers were made to feel comfortable and engaged through innovative space and merchandising
design. Created with men’s aspirations in mind, the store offered one-on-one expert consultations and
utilized hand-held skin analyzers to emphasize product fit and personalization. In total, approximately 1,500
people visited the pop-up store over three days.
32
TOP: Lab Series Skincare for Men pop-up store exterior, New York City.