Equifax 2014 Annual Report Download - page 4

Download and view the complete annual report

Please find page 4 of the 2014 Equifax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 79

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79

2 2014 ANNUAL REPORT
REVENUE BY INDUSTRY*
EQUIFA X 2014
n Financial 27%
n Mortgage 15%
n Consumer 14%
n Employers 10%
n Telco 6%
n Auto 6%
n Reselle rs 1%
n Commercial 5%
n Retail 4%
n Government 4%
n Other 8%
* From continuing operations
FANNING THE FLAMES OF GROWTH
This level of achievement can only happen when all our business units stay
laser-focused on their core markets and strategic growth initiatives. In 2014,
each business unit blazed its own trail to success, whether by offering customers
deeper insights into their business challenges and opportunities, empowering
consumers to manage and protect their personal credit information, entering
new markets, integrating acquisitions or expanding their operating margins–all
while positioning their businesses for continued growth in 2015 and beyond.
Our U.S. Information Solutions (USIS) business strengthened its position as a
leader in unique data assets by leveraging its exclusive information to provide
unparalleled insights to companies from a growing list of industries. Despite the
mortgage headwinds, expansion into new verticals and customer demand for
analytics and insights fueled much of USIS growth in 2014.
This past year, our Decision360® strategy, which leverages our analytic expertise,
advanced technology, multiple data assets and decisioning models to create
unique solutions, enabled increased market penetration in a number of industries
including auto, retail banking, insurance and telecommunications. Industry- or
customer-specific solutions are created from a broad spectrum of data; including
credit, income, employment, wealth, telecommunications and utility, commercial,
as well as the customer’s own data to create powerful, predictive models that
provide insights which companies simply cannot get elsewhere.
Growth accelerated in the auto industry, where revenue was up 17 percent over
the prior year, as Equifax became the go-to information source for dealers’ and
lenders’ underwriting decisions. One popular solution pulls together data assets
that allow auto lenders to approve more applications in real-time and improve
their overall close rate. Through a single-order interface, a dealer can now obtain
unique information, including verification of employment, income, address, and
auto insurance, as well as credit information—all while the consumer is in the
dealership. This real-time access to critical information is a great benefit for the
consumer and dealer alike.
As fraud and identity theft have become increasingly prevalent and sophisticated,
so have our fraud and identity solutions making them even more valuable to our
This level of achievement
can only happen when all
of our business units stay
laser-focused on their core
markets and strategic
growth initiatives.