Equifax 2007 Annual Report Download - page 7

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EQUIFAX | 2007 ANNUAL REPORT 5
The Equifax International businesses empower global
commerce. This is a big statement built on a simple idea:
We solve client challenges so they can grow revenues and
maximize their return on investment. We make this happen
by introducing Equifax products and Enabling Technologies
from one geographic market to another, sharing best
practices among our global management team and exe-
cuting at the local level. This is, in effect, a business of
exporting good ideas and good processes. Our strategy is
very profitable. In 2007, operating margins reached 29.8
percent on revenues of $472.8 million.
The momentum we have established will continue
through several initiatives. One initiative is to “overachieve”
in core businesses – which differ by country. This means
winning both more clients and a greater share of each client’s
expenditures. Another is driving growth by adapting best-
in-class products and services to other countries.
For example, we are developing a strategy across multiple
geographies to leverage InterConnect™, an enabling tech-
nology that has been a transformational force in our Equifax
North America business. Currently more than 80 new
products are in our International development pipeline.
A third initiative involves developing adjacent markets,
such as government, healthcare, mortgage and telecom-
munications. Furthermore, we will drive future growth
through geographic expansion. We have identified four
countries – India, Russia, Mexico and China – where we
intend to develop a presence in coming years, though the
timing and entry strategy will differ by country.
Through the continuing hard work of our team,
Equifax is building an even stronger – and growing –
International business.
International
A STRONG AND GROWING INTERNATIONAL PRESENCE
Our businesses outside of the U.S. are currently in countries
that together total more than 400 million people and have an
aggregate gross domestic product of $9 trillion – approximately
70 percent of the U.S. Gross Domestic Product.
RUDY PLODER
PRESIDENT,
INTERNATIONAL
“Success in our International business reflects a true team
effort. Our global senior management continually share their
respective successes to determine in which countries we
can make these successes work next. Many of our clients are
global companies needing solutions across multiple geographies.
Thanks to the cohesiveness of our management team, we can
meet their expectations. Regardless of whether our clients are
in the developed or developing world, they demand best-in-class
service – and we deliver day in and day out.”
Current Markets
Target Markets