Equifax 2002 Annual Report Download - page 17

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IDENTITY PROTECTION
We expanded our Consumer Direct business
to address critical consumer issues, such as
identity theft. Concern with this increasing
problem is a key reason that renewal rates for
Equifax Credit Watch, which alerts subscribers
within 24 hours of changes to their credit files,
are running well above the industry average. To
further heighten awareness of this issue and
eradicate its threat in Georgia, we have teamed
with the State of Georgia to create a new Web
initiative: www.stopidentitytheft.org. Attorneys
general from other states have shown interest in
importing these awareness efforts and believe
Equifax is addressing a vital need.
FAVORABLE GROWTH TRENDS
The Consumer Direct business is off to a robust
start in 2003, fueled by record new customer
acquisitions and repeat purchases from exist-
ing customers to meet their changing financial
health needs. We expect the increases in this
diverse revenue stream to build as the market
for consumer credit and information manage-
ment products grows.
13
We expanded our Consumer
Direct business to address
issues such as identity theft
that are critical to consumers’
financial health.