Equifax 2002 Annual Report Download - page 14

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MARKETING SERVICES
Opportunity best summarizes this area of our business. A key acquisition in 2002 has vastly expanded the scope of our marketing products
and services to encompass a full range of eMarketing solutions. With the largest body of consumer addresses, demographic information
and lifestyle data in existence, Equifax Marketing Services has the opportunity to become the premier multichannel direct marketer in the
industry, creating compelling growth for our shareholders and our customers.
The Equifax Difference means creating opportunity. Combining two
industry leaders in traditional direct marketing and eMarketing services
resulted in the creation of a powerful, multichannel marketing partner
for our customers.
OPPORTUNITY THROUGH
ACQUISITION
The acquisition of Naviant, Inc., a premier
provider of precision eMarketing solutions for
large and small customers, elevates our mar-
keting business to new levels of opportunity.
By providing a database of more than 100 mil-
lion opt-in, or consumer-volunteered, email
addresses, Naviant offers the most highly effec-
tive email marketing programs in the country. This
email database, in combination with our vast
store of robust demographic and lifestyle data
and our traditional credit marketing services,
positions us to become the premier multichannel
direct marketing organization in the industry.
A HIGHER LEVEL OF CAPABILITY
Equifax List SelectTM is an excellent example
of the innovation of the Equifax Marketing
Services business unit. Introduced in 2002,
this service represents the most advanced
Web-based list order and fulfillment system
in existence. Equifax List Select provides clients
with 24/7 access to a broad spectrum of con-
sumer database products. This tool utilizes the
10
All of our self-reported data-
base products are developed
with opt-in, permission-based
information.