Enom 2013 Annual Report Download - page 7

Content Solutions . Our content solutions service offering helps publishers, brands and agencies develop a comprehensive and integrated
content strategy. We provide our customers with topically relevant custom content, advise on
distribution and publishing strategies and track and
measure client objectives to optimize content across formats and devices. The content we provide spans across text articles and blogs, videos,
photography and designed visuals such as slideshows, infographics and animated GIFs. The content can either be acquired outright or licensed,
usually via revenue share agreements. We have increased our investments in the content solutions service offering throughout 2013 and we
intend to continue to expand this service offering in the future.
Monetization . We have developed a multi-faceted, proprietary monetization platform incorporating advertising networks, including
Google AdSense. Using a series of sophisticated algorithms and proprietary methods, relevant links and advertisements are presented to site
visitors that can be dynamically optimized to improve monetization performance. Our system of monetization tools also includes yield
optimization systems that continuously evaluate the performance of advertisements on desktop and mobile-optimized websites to maximize
revenue and ad management infrastructures that manage multiple ad formats and control ad inventory.
For monetization of our display ad inventory we utilize third-party technology to enable the automation of the buying and selling of ad
inventory. This technology allows us to efficiently match buyers looking for specific inventory with inventory on our owned and operated
websites that matches their campaign goals in real time. Further, we create operational efficiencies by selling our display ad inventory directly
to advertisers and decreasing overhead, while streamlining ad planning and buying and managing media campaigns through the use of
technology.
We deploy our monetization platform to our owned and operated websites, our network of customer websites, our portfolio of over
400,000 undeveloped websites and undeveloped websites owned by our customers. Consistent with other performance-based advertising
programs, we enter into revenue-sharing arrangements with customers that utilize our system of monetization tools.
Commerce Offerings
We have recently expanded our commerce offerings through our acquisition of Society6 and by offering certain e-learning and other on-
demand services for purchase on a subscription or a la carte basis.
Society6. Society6 is a digital artist marketplace and e-commerce platform that enables a large community of artists to upload their
artwork and use our print-on-demand services to sell their original designs on a variety of products such as art prints, phone cases, t-shirts, home
décor and other merchandise.
Paid Content.
In August 2013, we launched eHow Now, a platform that allows customers to chat directly with experts and quickly receive
individualized advice and guidance tailored to their specific needs. Users can choose a monthly subscription option that gives them unlimited on-
demand access to experts or they can choose to pay per consultation. We also acquired Creativebug, a website that provides arts and crafts
instructional videos to users on a subscription or a la carte basis, in March 2013.
Social Media Applications
Our integrated social media applications for publishers and brands, including Pluck and CoveritLive, help our customers drive audience
engagement and garner business insights. Companies and website publishers primarily use our social media applications to add community-bui
lding features to their websites and mobile applications. Key capabilities of Pluck include user profiles, comments, forums, reviews, real-time
blogging, content sharing, media galleries, reward badges, groups and messaging. Publishers and brands can also host a broad range of live
events online with CoveritLive, which can handle millions of simultaneous viewers while giving the hosts complete control over the way
viewers experience the event. Through our social media products, websites can bridge user actions, identities and relationships to leading social
networks and applications such as Facebook and Twitter.
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• Livestrong.com . Livestrong.com, an online destination for health and fitness, had over 8 million unique users in the U.S. in February
2014 according to comScore. Livestrong.com has an extensive library of health, fitness, lifestyle and nutrition text articles and videos.
This content, combined with interactive tools, user-contributed nutritional information and social media community features, helps
users create customized goals and monitor their health, fitness and life achievements, while serving as a platform for community
members to connect with each other.
• Cracked.com . Cracked.com is a leading humor website offering original and engaging comedy-driven text articles, videos and blogs
created by our in-house editorial staff, comedians and website enthusiasts. Cracked.com has a passionate community of readers who
have awarded it the People
’
s Voice Webby for
“
Best Humor Site
”
for 2012 and 2013.
• Demand Vertical Network . Our network of niche websites is comprised of websites focused on specific topics or interests, such as
golf, hiking, gardening, automotive and games, where people can learn more about their interests and share them with like-minded
people.