Enom 2013 Annual Report Download - page 60

2012 compared to 2011. Content & Media revenue from our owned and operated websites increased by $21.4 million, or 14%, to $178.5
million for the year ended December 31, 2012, as compared to $157.1 million for the same period in 2011. The increase was largely due to
increased page views partially offset by decreased RPMs. Page views on our owned and operated websites increased by 27%, from
10,378 million page views in the year ended December 31, 2011 to 13,192 million page views in the year ended December 31, 2012. RPMs on
our owned and operated websites decreased by 11%, from $15.14 in the year ended December 31, 2011 to $13.53 in the year ended
December 31, 2012. The page view increase included the impact of a website product enhancement we implemented in the second quarter of
2011 with respect to the presentation of photo-centric content on certain of our owned and operated sites, which did not impact advertising
impressions. The remaining increase in underlying page views was due primarily to growth in traffic, including rapid growth in traffic from
mobile devices, to our content published during or before 2011 on our largest owned and operated websites including eHow.com and
Cracked.com. The underlying decrease in RPMs was primarily attributable to relatively higher growth in page views driven from mobile devices
which currently generate lower RPMs as compared to those generated from desktop devices.
Content & Media Revenue from Network of Customer Websites
2013 compared to 2012. Content & Media revenue from our network of customer websites for the year ended December 31, 2013
decreased by $17.0 million, or 25%, to $50.9 million, as compared to $67.9 million in the same period in 2012. The decrease was primarily due
to lower revenue associated with less content delivered year-over-year under the YouTube Channels agreement as we satisfied our final content
delivery requirements in the first quarter of 2013, as well unfavorable $2.7 million revenue adjustments from an advertising partner related to
activity on certain network websites during 2013. There was a decline in both page views and RPMs. Page views on our network of customer
websites decreased by 2,196 million, or 12%, from 18,989 million page views in the year ended December 31, 2012, to 16,793 million
pages viewed in the year ended December 31, 2013. The decline in page views was due primarily to a decrease in page views associated with our
Pluck customer base, partially offset by base growth in page views from our IndieClick network. The decrease in RPMs was primarily due to
lower YouTube channels revenue and the unfavorable revenue adjustment mentioned above and growth in IndieClick page views, which
typically average lower RPMs.
2012 compared to 2011. Content & Media revenue from our network of customer websites for the year ended December 31, 2012
increased by $19.5 million, or 40%, to $67.9 million, as compared t o $48.4 million in the same period in 2011. The increase was largely due to
growth in both page views and RPMs. Page views on our network of customer websites increased by 1,553 million, or 9%, from 17,436 million
page views in the year ended December 31, 2011, to 18,989 million pages viewed in the year ended December 31, 2012. The increase in
page views was due primarily to the acquisition of IndieClick on August 8, 2011, which contributed approximately 7.5 billion page views during
the year ended December 31, 2012 compared to approximately 3.1 billion in 2011 as well as growth in content channel arrangements where we
deploy our content to third party customer websites. These increases were partially offset by a decrease in reported page views associated with
our social media customers. RPMs increased 29% from $2.77 in the year ended December 31, 2011 to $3.58 in the year ended December 31,
2012. The increase in RPMs was largely due to higher revenue earned under the premium multi-channel initiative with YouTube, growth in
content channel arrangements and the decline in page views from lower yielding social media customers.
Registrar Revenue
2013 compared to 2012. Registrar revenue for the year ended December 31, 2013 increased $14.0 million, or 10%, to $148.2 million
compared to $134.2 million for the same period in 2012. The increase was largely due to the December 2012 acquisition of Name.com as well an
increase in average revenue per domain. The number of domain registrations increased 1.3 million, or 9%, to 15.0 million during the year ended
December 31, 2013 as compared to 13.7 million during the same period in 2012, primarily due to the acquisition of Name.com. Our average
revenue per domain increased slightly by $0.17, or 2%, to $10.36 during the year ended December 31, 2013 from $10.19 during the same period
in 2012, was primarily due to the acquisition of Name.com. Excluding the Name.com acquisition, registrar revenue for the year ended
December 31, 2013 , increased $4.9 million or 4% due to average domains under management, and a price increase for .com as compared to the
prior year.
2012 compared to 2011. Registrar revenue for the year ended December 31, 2012 increased $14.8 million, or 12%, to $134.2 million
compared to $119.4 million
for the same period in 2011. The increase was largely due to an increase in domains, which were attributable in large
part to an increased number of new domain registrations and domain renewal registrations in 2012 compared to 2011, as well as an overall
increase in our average revenue per domain. The number of domain registrations increased 1.0 million, or 8%, to 13.7 million during the year
ended December 31, 2012 as compared to 12.7 million in the same period in 2011. The increase was driven by new partnerships with large
reseller partners and growth from existing resellers. Our average revenue per domain increased slightly by $0.11, or 1%, to $10.19 during the
year ended December 31, 2012 from $10.08 in the same period in 2011 due in part to an increase in value added services revenue as compared to
2011.
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