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2
PART I
SPECIAL NOTE REGARDING FORWARD LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements. All statements other than statements of historical
facts contained in this Annual Report on Form 10-K, including statements regarding our future results of operations and
financial position, business strategy and plans and our objectives for future operations, are forward-looking statements. The
words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect" and similar expressions are intended to
identify forward-looking statements. We have based these forward-looking statements largely on our estimates of our financial
results and our current expectations and projections about future events and financial trends that we believe may affect our
financial condition, results of operations, business strategy, short term and long-term business operations and objectives, and
financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including
those described in Item 1A. under the heading entitled "Risk Factors." Moreover, we operate in a very competitive and rapidly
changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can
we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause
actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks,
uncertainties and assumptions, the forward-looking events and circumstances discussed in this Annual Report on Form 10-K
may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking
statements.
You should not rely upon forward-looking statements as predictions of future events. Although we believe that the
expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of
activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur.
Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking
statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this
Annual Report on Form 10-K to conform these statements to actual results or to changes in our expectations.
You should read this Annual Report on Form 10-K and the documents that we reference in this Annual Report on
Form 10-K and have filed with the Securities and Exchange Commission (the "SEC") with the understanding that our actual
future results, levels of activity, performance and events and circumstances may be materially different from what we expect.
As used herein, "Demand Media," "the Company," "our," "we," or "us" and similar terms include Demand Media, Inc.
and its subsidiaries, unless the context indicates otherwise.
"Demand Media," "eHow," "Cracked" and other trademarks of ours appearing in this report are our property. This report
contains additional trade names and trademarks of other companies. We do not intend our use or display of other companies'
trade names or trademarks to imply an endorsement or sponsorship of us by such companies, or any relationship with any of
these companies.